| Your weekly EmailGarage marketing tip: |
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| Can creativity increase deliverability? |
Dear,
Many businesses don’t feel the need to spend much time or thought on designing creative and interesting emails for their clients.
This could be a big mistake. After all, a well designed and attractive email increases the deliverability of your communication. It brings the recipient one step closer to reading and acting upon it just as surely as a good subject line and ‘from’ field.
Conclusion: Design your emails with the same level of care and attention that you would devote to any job for a valuable client – it could make all the difference to your deliverability.
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