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| The best time of the day to send out your campaign. | ||
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For a mailing to business recipients, sending it during the midday hours between 11AM and 3PM is best. Sending your message earlier in the day gives you a higher risk of the message getting lost in the rush to prepare for morning meetings. When you send it too late in the day, it may end up deleted before the recipient leaves for his commute home.
On the other hand, sometime in between 5PM and 8PM is best suited to mail consumers. People tend to check their personal email when they get home from work or after dinner. Most consumers are too busy getting ready for work in the morning to read their email.
Conclusion - For business recipients send your email campaign during the midday hours between 11AM and 3PM. When mailing to consumers broadcast your campaign between 5PM and 8PM.
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| Februari 22th | ||
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