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| Don't send advertising. | ||
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Don't design your email message to look like a printed
advertisement or banner ad. Just because these are effective in other media doesn't mean they will perform well in an email. Usually, they won't. And will only prove to irritate your target market.
Email sent in HTML format — the same code used to display most web pages — gives you the opportunity to apply fonts, backgrounds, graphics, and even animations to your email marketing message. Use this capability to enhance the presentation and readability of your message. But don't go crazy with the graphics. Don't make your email look like a web page!
Conclusion - Don't design your email message to look like a printed ad. Instead, use HTML emails to apply fonts, backgrounds, graphics, and even animations to your email marketing message.
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| March 10th | ||
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