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| Split lists to enable subject line testing. | ||
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Start by devising a set of subject lines to test (2, 3, 4, etc). Once you've defined them, take your target list and divide it equally into the number of subject lines.
Create your messages with these subject lines, and assign them to the split lists: this will enable you to analyze, compare and contrast results to refine future mailings.
As you begin testing subject lines, you'll need comprehensive tools to analyze the results.
We know from past experience that subject lines strongly influence the opening rates of your e-mail. Some customers of Emailgarage.com have been able to measure differences as much as 14%.
To learn how Emailgarage.com makes the entire testing process easy, click here or call us at +32 2 658 29 50.Conclusion - Split your lists to test different subject lines and refine future mailings.
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| April 7th | ||
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