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	Your weekly email marketing tip:   How to get people signing up for your email list?   We all get way too much email. Most of it is terrible, and we'd like it to stop. So when a web site says "Sign up for our newsletter" or "Get special offers," who cares? "Special Offers" means "Spam" to most consumers. If you want people to hand over their email address, you've got to answer three simple questions: What are you going to send me? Focus on your call to action. The words next to the sign-up box matter more than any other factor. Give people specific, compelling reasons why they should get email from you. Emphasize benefits to the reader. In short, sell them on the concept of signing up. "Get our newsletter" rarely works well. The customer doesn't know what they are committing to, how much mail they are going to get or what possible value it has. Try something stronger, such as "Get tips and tricks for increased productivity in our short weekly email newsletter." Why would I want to read another email? Content counts. Come up with an email that has real substance, interesting information or entertainment value. You're going to have a hard time if you're just sending out a list of items on sale this week. When a customer opens your email, they should say, "That was interesting, I'd like to see it next week." If you don't get a response like that, they are going to unsubscribe. Can I trust you? We all hesitate before putting our email address into a form, wondering if we're going to get spammed. People assume that even the most respectable business is going to turn around and sell them out. Reassure them. Put "we will not share your email address" on every single form, and put a link to your privacy policy. Conclusion - In order to get people to sign up for your list, you need to focus on 3 simple - but important - things: - Say what you do and do what you say. - Provide valuable content. - Build trust and respect. >>> source: returnpath.biz		April 28th   Spread the word. Thank you for forwarding this news to a colleague.
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