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| Make HTML and Plain Text Have Corresponding Content | ||
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Sending your email newsletters and marketing campaigns in both HTML and text versions gives you the best of both worlds: you can send richly formatted messages, but your recipients can opt for the plain text if they prefer.
That just one good reason why you should make sure the basic content of both parts is more or less the same.
But there's another, maybe just as convincing one: spam filters.
Spammers like to fool junk mail filters by inserting random words, poems and what not, possibly in the plain text part only so that the majority of recipients will never see them. To counter this trick, some spam filters check whether the contents of the plain text/plain and the text/html parts do match.
To prevent your message from being regarded as spam, make sure this matches. Of course, you can include a link to a full-graphic version on your web site in the plain text part.
Conclusion - Make sure the content of your HTML message matches your text message to avoid the spam filter trap.
source: about.com
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| May 12th | ||
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