Many marketers are familiar with using a content management system to update content on their website. They are generally very accessible and enable the marketing department to take control of an otherwise technical job. This tipmail looks at 3 benefits that marketers could see from using a content management tool or wysiwyg editor to update their email templates.
Control look and feel of the templates
A content management tool allows you to define which areas of the HTML can be edited, which HTML can be used and which fonts and colours can be used. This ensures that all templates remain consistent and stick to brand guidelines.
Complex tasks are made easy
Content management tools are aimed at non-technical staff so therefore they make complex tasks easy. Often you will find wizards for inserting tables or the ability to browse to a web page to select a hyperlink.
Built-in image editing
Most of the image editing required for email templates is simply cropping or resizing an image to fit in the template. Some wysiwyg tools have a built-in image editor that enable users to do this within the template.
The Emailgarage.com tool has been designed so it can be integrated with existing content management solutions.
Click here for the Amex Corporate Travel client case and more information on content management and email marketing integration
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