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| Apply the 5-30 rule | ||
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What's the 5-30 rule? It's simple: first you tell the 5 second version of your marketing message. Then you tell the 30 second version.
The 5 second, mini-version of your story should be at the top of your email. Obviously, it needs to be
short and concise, containing a couple of the key benefits along with the offer and response instructions.
This will appeal to those with short attention spans and others who don't like to scroll.
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| June 9th | ||
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| Spread the word. Thank you for forwarding this news to a colleague. |
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