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| Test the layout of your newsletter with different email clients | ||
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If you have found a newsletter format that is easy to read, grabs the reader's attention and makes him click through to your site, that's no reason to celebrate and lean back contentedly.
First you have to test that layout in as many email clients as possible on as many platforms as possible.
Don't forget about web-based email services like Hotmail or Yahoo! Mail either.
If you don't have access to Macs or Unix machines and don't have an account with every major web-based system, try asking friends and relatives if they would be willing to test an issue 0.1 for you.
Make this layout and rendering test a routine.
Whenever you make a change to your newsletter template, test it. The smallest changes can have the most surprising effects.
Conclusion - Test your layout, even after small changes, in the different email clients.
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| June 30th | ||
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| Spread the word. Thank you for forwarding this news to a colleague. |
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