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| Don't design an email program without looking at the web site. | ||
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In many companies, the responsibility for email marketing resides in one department and web site design in another.
An email recipient may click on a beautifully crafted email and be brought to a landing page or microsite that has a totally different look and feel.
This is a particular point of interest if you're doing affiliate work. Remember the best user experience is a seamless one. Your emails should be consistent with the site you're promoting.
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| June 30th | ||
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| Spread the word. Thank you for forwarding this news to a colleague. |
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