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| How to use a landing page. | ||
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Whenever possible, build a separate landing page to guide your user through whatever action you want them to take. There is nothing worse than having a call to action in your email and then just providing a link to your web site's homepage.
Why? It's confusing to the user. They had one message in the email, then on your home page are suddenly confronted with a different message. They will get distracted from what you wanted them to do in the first place.
If you are selling one product, have the links in your email take them to a page with only that product. Continue the same design and copy tone from your email to your landing page. Repeat key elements of the offer, but don't make them wade through the whole spiel again. Think of email to web as one seamless process.
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| July 7th | ||
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