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| Keep the number of mandatory fields as low as possible.. | ||
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In order to maximize subscriptions to your newsletters, always keep the number of mandatory fields to be filled in as low as possible. When you want people to subscribe to your e-news, all you really need is their email address.
After a few email runs, your subscriber will feel confident with you. Then comes the time to start interaction and ask them for some additional personal data.
Asking for their name and specific interests will give you a better insight in your audience. And it will give them the feeling that you personally care about their needs.
Conclusion – Always keep the number of mandatory fields as low as possible and start collecting your extra data when your subscriber feels confident with you.
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| July 28th | ||
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