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| Act before an e-mail address changes. | ||
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Always offer recipients an option to manage their details so they can update any information that may have changed, such as their e-mail address.
Include a text link within the content of the e-mail itself that directly prompts users to click and update their
e-mail address or other personal information.
And by all means consider using an e-mail marketing solution that catches incorrectly formatted e-mail addresses to keep your e-mail lists healthy and clean.
Conclusion – always offer recipients an option to update their profile.
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| October 6th | ||
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| Spread the word. Thank you for forwarding this news to a colleague. |
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