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	Your weekly email marketing tip:   Focus on the first few lines.   Many Internet users set their e-mail programs to display only the first few lines of their e-mail message. This is especially popular among busy business users, enabling them to quickly decide if an e-mail is worth reading. As an e-mail marketer, it's wise to apply a simple rule and focus your attention on the first few lines. Think of a window envelope: what do you want your prospect to see that will persuade him or her to read on? Conclusion – always try to persuade your reader in the first few lines of your e-mail message.		October 6th   Spread the word. Thank you for forwarding this news to a colleague.
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