How to convince your boss to give you a bigger e-marketing budget By EmailGarage on 10 May 2012 in Email Marketing, Tips “Why on earth would you need a bigger budget… Can’t you send out our emails for free?” If you’re responsible for email marketing or communications in general, you’ve probably heard that question before…. Learn more
4 tips to push direct sales through email marketing By EmailGarage on 3 May 2012 in Email Marketing, Tips, Targeting With a ROI of about 30 euros per 1 euro invested, email marketing continues to be one of the most profitable online channels. The possibility to segment and deliver according to interests and click through behavior allows marketers to nail the right message to the right person at exactly the right moment. Learn more
3 key insights to make your mobile email marketing work By EmailGarage on 19 April 2012 in Email Marketing, Rendering, Tips, Deliverability Mobile is a trend on the rise, and it doesn't seem that it will be ending anytime soon. That’s why it’s wise to optimize your emails and email strategy so they fit in a mobile environment. In our previous posts we’ve already given you tips on optimizing your emails for smartphones and tablets. But that’s just one – albeit important - part of a mobile strategy for your future email campaigns. Check out these 3 key findings to give you a better insight into mobile email marketing. Learn more
How to evaluate your subscription channels By EmailGarage on 12 April 2012 in Email Marketing, Tips, Deliverability, Technology Growing your database is important for your online marketing strategy, no need to point that out. If you are not harvesting new email addresses, your email database will shrink gradually because there are always a number of unsubscribes per mailing. That’s why investing in maintaining — and preferably growing — your email database, is critical for every email marketing strategy. Learn more
The ROI battle of links: emotional vs. functional By EmailGarage on 5 April 2012 in Email Marketing, Tips The success of email marketing is generally measured by the number of opens and clicks. And when we look at the number of clicks, we analyse the calls to action that best drive traffic, and mainly focus on optimizing those. However, most templates contain standard links in their framework, and investing in optimizing these functional links can also be worth your while. Learn more
10 things to do before you hit that “send” button By EmailGarage on 29 March 2012 in Email Marketing, Tips, Technology | 1 comment Rattling nerves. Shaky hands. Cold sweat. As an e-marketer you have undoubtedly felt the stress just before you hit that send button. You checked your email at least ten times, verified the ‘from’ and ‘reply to’ addresses, revised your subject lines, scanned the text for typo’s,… but still: right after your clicked ‘send’, you find out that one link doesn’t work properly. Bummer! Learn more
How to calculate the ROI on your email marketing By EmailGarage on 22 March 2012 in Email Marketing, Tips We admit it: it can be a tough one. For those who don’t want to go through the trouble of calculating the ROI on their own email program: most researches estimate the ROI of email marketing at 41,00 US Dollars or 31,00 Euros. This may be a benchmark of several international studies which can convince people to start with email marketing, but it tells you nothing about the ROI of your own campaigns. Learn more
Want to implement a popup registration box on your website? By EmailGarage on 15 March 2012 in Email Marketing, Opt-in, Trends, Tips, Targeting “How on earth do I add more relevant contacts in my email database?”… it’s a question you’ve undoubtedly asked yourself at some point. Well, to tell you the truth: there is no one-size-fits-all method that guarantees a huge email database. However, there is a clever way to have people subscribe to your newsletter and keep them connected. The secret is in the combination of good content and well-chosen and implemented tactics such as sender strategies, optimized registration, timing, automation,… Learn more
How to use Pinterest for email marketing By EmailGarage on 8 March 2012 in Email Marketing, Trends, Tips, Social media Pinterest is one of the rising stars on the social media firmament. This savvy tool allows you to create your own pinboards, which are basically interactive moodboards built with photos and videos. Consumers can create their own pinboard with cool stuff they’re intending to buy, their fashion preferences, their favorite recipes or musical interests, … the possibilities are endless. Learn more
How safe is your email database? By EmailGarage on 2 March 2012 in Email Marketing “How safe is my data?” It’s one of the hot topics on the web today. In the past there have been several security issues on all sorts of services and websites. Just think about the Epsilon security breach and the attacks from the Anonymous movement. As consumers we are instinctively cautious about our personal data. We try to filter the trustworthy sites from the dubious sites, we are critical about putting personal data out in the open and we use very strict login procedures for our online banking services. Learn more
Timing 2.0. It’s all about what you send and when you send it. By EmailGarage on 17 February 2012 in Email Marketing, Deliverability Imagine you have a clothing store in the middle of the city and you want to send out an email with an exclusive promotion that can only be validated today. But what would be the best time to send it: 10 o’clock in the morning or 5 in the afternoon? Evidently, you’d send it out in the morning. And why? Because you want grab the interest of potential clients before they go shopping in the city. Learn more
Respect the value of consistent branding By EmailGarage on 9 February 2012 in Email Marketing, Design, Technology It’s a good idea to use your branding consistently throughout your communication. Especially when you’re picking out media aimed at generating click through to your website.In general, the way your readers look at your email is divided into three levels. Learn more
4 methods to boost your brand credibility By EmailGarage on 2 February 2012 in Email Marketing, Tips Long gone are the days when advertisers had a monopoly on their communication media. The ‘social revolution’ completely altered the way consumers look for the best product or service to suit their needs. Learn more
How to liven up your emails on tablets By EmailGarage on 27 January 2012 in Email Marketing, Technology Today it will be exactly 2 years since Apple rocked the multimedia hardware market by bringing out the iPad. This nifty device allowed surfers to explore the internet on a whole new level. Today, this fast-emerging market already offers a lot of choice, with Dell, Asus, LG, Samsung and others also focusing on these compact mobile devices. Learn more
EmailGarage & DBFACT: Email marketing just a click away from your invoicing system By EmailGarage on 26 January 2012 in Email Marketing Spreading, distributing and analyzing information efficiently … it’s a challenge faced by many, if not all, small and medium businesses every day. But how do you handle all that data? Learn more