Porn, a reference in email marketing?

Talking about porn is taboo. Everything about it is bad. Isn’t it?

This article is not about ethical do’s and don’ts, it is about the professionalism of email marketing in the porn industry.

Especially the search marketing environment is crowded by naughty advertisers and other attractive offers. But a high percentage of porn interaction happens via email. Nobody can deny the huge interest online, based on the low cost and easy access and outrageous amount of available pictures, video’s, etc.

The huge amounts of different offers contain a consequence for the marketers. They have to be as inventive and innovative as possible, so that their message keeps getting the most attention. The market changes very quickly, new technologies and influences are added daily.

A very competitive environment creates higher expectations and better results. Renewing content and techniques is a standard for these marketers who want to keep earning a part of the cake. The pressure of this competition leads to highly pushed technology and constant innovations. This is an obligation as porn marketer to survive.

They actively test all opportunities and learn from each other about best practices. Their need behind their content is nearly the same, so this content and the rendering are essential. They really measure everything about their visitors, so that they can enrich their message relevance based on these data.

These marketers are a long time ahead against other marketers if they talk about attraction and retention.

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