Video: best email marketing tactics for 2013

By EmailGarage on 18 February 2013 in Email Marketing, Personalization, Trends, Design, Tips, Social media, Copywriting, Blogroll

On November 22, 2012 we presented the 5 best email tactics at the Belgian Email Marketing Forum in Brussels. As the session was filled with some of the best practices around and a selection of interesting cases, we’d like to share the presentation with you.

5 easy ways to set up your perfect email marketing content plan

By EmailGarage on 21 September 2012 in Email Marketing, Copywriting

“Email marketing is all about creating a relevant and positive experience for your readers”. Well, that sums up about 90% of what you should be focusing on in your email marketing strategy. It’s a as easy as that. But how come so many email marketing programs are struggling with declining opened and click through rates? Well, we all know how to set up a good technical email marketing campaign, but sometimes we forget to focus on the relevant experience.

Let your email reports and Google Analytics write your copy.

By Tim Karpisek on 10 November 2011 in Email Marketing, Reporting, Tips, Copywriting

As a marketer you will definitely have thought about which words you should use in your texts. F.i. providers of industrial commodities can talk about products, materials, goods, objects, articles,… Now, the tricky part is choosing the keyword that your reader will relate to the most.

Want to maximize response? Team up with your copywriter.

By Tim Karpisek on 29 September 2011 in Email Marketing, Trends, Tips, Copywriting

As an email marketer you will more than once have sat yourself behind your text editor, perfectly knowing what you want to write about. But somehow the words just don’t seem to come through. It’s no disgrace to have creative off-day. Sometimes it’s a better option to call in the cavalry: get a professional copywriter to provide you with well-written and structured content for your emails.

What’s on the menu for your B2B email?

By Tim Karpisek on 26 August 2011 in Email Marketing, Tips, Copywriting

Content is king. You probably heard this one before. But how do you keep coming up with fresh and new items for your emails? This is rather simple in a B2C context. A B2B sales process however, is more complex and requires an approach with different types of content.

How to build a good email template

By Tim Karpisek on 6 August 2010 in Email Marketing, Design, Rendering, Tips, Deliverability, Copywriting

Most email marketers know the general structure of email marketing templates. A banner, a title, the copy and footer – it’s as simple as that. But there are a few twists. One of them is making sure that the structure and copy of the email have a uniform look in different email clients.

Use your email preheader as a selling opportunity

By Tim Karpisek on 14 July 2010 in Email Marketing, Personalization, Trends, Design, Tips, Copywriting

While most email marketers do include a preheader in their email designs, many businesses aren’t taking full advantage of that small yet important part of their email campaigns.

Twitterize Your Email Subject Lines

By Tim Karpisek on 7 July 2010 in Email Marketing, Tips, Social media, Copywriting

A good subject line is like a good tweet: it earns a click to read further.

Keep subject lines short and simple

By Tim Karpisek on 22 February 2010 in Email Marketing, Personalization, Tips, Copywriting | 3 comments

Epsilon research showed that shorter subject lines often correlate with higher open rates and click rates. Their experts evaluated the correlation between the length of a subject line of each campaign and the unique open and total click rates. In addition to that, the study suggests that subject line word order, word choice, and brand and audience awareness are also critical success factors.

2010 email marketing predections

By Tim Karpisek on 4 February 2010 in Email Marketing, Personalization, Trends, Design, Rendering, Tips, Deliverability, Targeting, Social media, Copywriting, Facebook | 3 comments

An overview of some famous quotes and predictions on email marketing in 2010:

Day 2 @ the Miami MarketingSherpa Email - part 2

By Tim Karpisek on 21 January 2010 in Email Marketing, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Events and seminars, Copywriting

Impossible to do all the sessions in one day; since it was a duel track of B2B and B2C cases.

Day 1 @ the Miami MarketingSherpa Email Marketing Summit 2010

By Tim Karpisek on 21 January 2010 in Email Marketing, Personalization, Trends, Design, Tips, Targeting, Events and seminars, Copywriting, Landing pages

The kick-off of this Miami MarketringSherpa Email Summit started with a pre-workshop hosted by MarketingExperiments. Keynote speaker was Dr. Flint McGlaughlin. I’ve met Flint 2 years ago and every single one of his courses are still an eye opener to me.  The scientific approach on email marketing effectiveness is not only efficient; it also gives you a clear view and a reference method on each email marketing approach you are setting up.

Email Marketing Master Class Speaker on YouTube

By Tim Karpisek on 16 November 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Social media, Events and seminars, Copywriting, Iab, Landing pages, Surveys, Facebook

Master Class speaker, Kenny Van Beeck, on YouTube.

1 day, 3 speakers, 2 cases and … a networking opportunity with other email marketeers.

By Tim Karpisek on 9 November 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Events and seminars, Copywriting, Iab, Landing pages, Surveys

We invite you to take part in our upcoming Email Marketing Master Classes. You can sign up for the Dutch session on Monday 14 December or join the French session on Thursday 17 December.

1 dag, 3 sprekers, 6 succesfactoren, 2 cases en … netwerken met andere e-mail marketeers.

By Tim Karpisek on 3 November 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Events and seminars, Copywriting, Iab, Landing pages, Surveys

We nodigen u graag uit om deel te nemen aan onze E-mailmarketing Master Class op maandag 14 december 2009.Met deze E-mailmarketing Master Class krijgt u de laatste stand van zaken aangereikt en spijkert u in één dag uw kennis bij. U krijgt de meest recente benchmark cijfers, praktische tips en concrete cases. Een ideale mix waarmee u direct uw voordeel kan doen om uw e-mailcampagnes te optimaliseren. Alles gebracht door praktijkexperten. Er worden die dag geen productdemo’s gegeven.