What links can do in your email By Tim Karpisek on 13 July 2009 in Email Marketing, Design, Tips, Copywriting Lots of emails are sent to generate traffic to websites. Promotional emails link to product pages, newsletters link to extensive articles, etc. This makes links in emails extremely valuable.
Use bookmarks to enhance the relevancy in your emails By Tim Karpisek on 22 June 2009 in Email Marketing, Design, Tips, Copywriting | 3 comments A bookmark is a link in one section of an email that links to another section of that same email. For instance, you’re likely to see these bookmarks in a table of contents at the top of the email.
Respect your mobile email readers By Tim Karpisek on 8 June 2009 in Email Marketing, Trends, Design, Rendering, Tips, Deliverability, Technology, Social media, Copywriting | 1 comment The worldwide use of mobile internet is spreading like a wildfire. However reading email on mobile phones isn’t always that easy. That’s an issue you’d best keep in mind when drawing out your email campaigns.
Get on track with clear landing page URLs By Tim Karpisek on 27 May 2009 in Email Marketing, Copywriting, Landing pages One thing’s for sure: a readable URL reinforces branding. Keep dashes, slashes and numbers out of URLs whenever possible. It helps improve your visitors’ recognition that the landing page is related to the product or company it represents. Needless to say this adds to the trustworthiness of the content it contains.
More revenue through relevance By Tim Karpisek on 20 May 2009 in Email Marketing, Personalization, Tips, Copywriting A single email can make or break a valuable customer relationship.
The IAB email marketing cookbook 2009 By Tim Karpisek on 29 April 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Copywriting, Iab, Landing pages IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing. A must for every email marketer !!
Fact: not all your readers have 20/20 vision By Tim Karpisek on 27 January 2009 in Email Marketing, Tips, Copywriting Here’s a short but extremely useful tip to guarantee the best readability for your email campaigns. Offer your readers their content in a point 10 typesetting or larger. Just because you have good eyesight and a large monitor, it doesn't necessarily mean that your recipients do too…
Make your emails readable By Tim Karpisek on 19 January 2009 in Email Marketing, Design, Tips, Copywriting | 1 comment Long lines of text are difficult to read. Especially if you have lines of text extending all the way across the width of your newsletter.
Take a next step in personalization By Tim Karpisek on 7 November 2008 in Email Marketing, Personalization, Tips, Copywriting Your emails should be written by real people, for real people. Nobody wants to read an email that has an impersonal, static style of writing. Personalization is an ideal way to give your readers the impression that you really know them.
Use the force of testimonials By Tim Karpisek on 15 September 2008 in Email Marketing, Tips, Copywriting Nothing convinces more than some good references. When your message is endorsed by one of your customers, their objectivity and independence from your company will boost your credibility.
How to create a message content that works? By Tim Karpisek on 15 August 2008 in Email Marketing, Personalization, Tips, Copywriting | 2 comments With acquisition campaigns, as with most email marketing, it’s best to be clear and concise. Do not overload the reader with too much information. Most email subscribers utilize this medium as a quick way to send and receive information.
5 tips to write catchy subject lines By Tim Karpisek on 19 May 2008 in Email Marketing, Personalization, Tips, Copywriting | 4 comments In spite of any rumors to the contrary, email marketing is alive and growing. However, both promotional emails and email newsletters face a number of challenges in terms of deliverability, open rates and conversion rates.One essential element to the success of every email or newsletter is the quality of the subject line. Unfortunately, writers appear to spend a great deal of time working on the body of an email or newsletter, and give very little attention to the subject line itself.This is curious, because unless you write a great subject line, nobody is ever going to open your email or newsletter.
9 tips for Landing Page design By Tim Karpisek on 7 May 2008 in Design, Tips, Copywriting, Landing pages | 7 comments Landing page optimization can have a tremendous impact on your success rate. But it takes attention to detail and commitment. The time and effort taken to optimize landing pages will be returned many times in customer loyalty, improved conversion rates and higher return-on-investment. By developing the right look and feel of your landing pages, you can dramatically impact conversion results. Begin by looking at landing pages from your recipients’ perspectives.These are 9 tips to help you building the perfect LP
Keep it short & to the point By Tim Karpisek on 7 April 2008 in Email Marketing, Design, Tips, Copywriting Motivate your contacts to read your newsletters, by keeping them brief and to the point. We suggest a maximum length of just one A4, no more. Make sure your readers don’t need to scroll more than twice to see the whole message.
Write good, clear and relevant copy By Tim Karpisek on 1 April 2008 in Email Marketing, Tips, Copywriting When communicating through email, what you write should be 100% clear. Relevant, compelling and professional. Because we are so used to “dashing off” an email to someone, we sometimes have the tendency to do the same when using email for marketing purposes.