3 key insights to make your mobile email marketing work By EmailGarage on 19 April 2012 in Email Marketing, Rendering, Tips, Deliverability Mobile is a trend on the rise, and it doesn't seem that it will be ending anytime soon. That’s why it’s wise to optimize your emails and email strategy so they fit in a mobile environment. In our previous posts we’ve already given you tips on optimizing your emails for smartphones and tablets. But that’s just one – albeit important - part of a mobile strategy for your future email campaigns. Check out these 3 key findings to give you a better insight into mobile email marketing.
How to evaluate your subscription channels By EmailGarage on 12 April 2012 in Email Marketing, Tips, Deliverability, Technology Growing your database is important for your online marketing strategy, no need to point that out. If you are not harvesting new email addresses, your email database will shrink gradually because there are always a number of unsubscribes per mailing. That’s why investing in maintaining — and preferably growing — your email database, is critical for every email marketing strategy.
Timing 2.0. It’s all about what you send and when you send it. By EmailGarage on 17 February 2012 in Email Marketing, Deliverability Imagine you have a clothing store in the middle of the city and you want to send out an email with an exclusive promotion that can only be validated today. But what would be the best time to send it: 10 o’clock in the morning or 5 in the afternoon? Evidently, you’d send it out in the morning. And why? Because you want grab the interest of potential clients before they go shopping in the city.
How to make sure your emails look sharp on mobile devices By Tim Karpisek on 12 August 2011 in Email Marketing, Tips, Deliverability Nowadays, lots of people read their emails on a mobile device during 'lost' moments. When a meeting hasn't quite started, while having breakfast or right before getting out of bed. Often it's nothing more than a quick peek at the new emails on your smartphone. Research points out that the peak of mobile email use is around 7AM.
Get more out of your out-of-office messages By Tim Karpisek on 25 July 2011 in Email Marketing, Trends, Tips, Deliverability When leaving the office for just a day or for a longer period, we make sure our contacts know we are away. But can’t we make our automated out-of-office replies more interesting and hook them up them with our email marketing campaigns? Sure we can.
Cut down your bounce rate by learning how spam filters work By Tim Karpisek on 16 June 2011 in Email Marketing, Tips, Deliverability, Targeting Overeager spam filters are one of the most common reasons your emails bounce. Even emails sent with the best intentions can end up in your contact’s junk mail folder. To avoid this and reach a higher deliverability it’s vital to understand how these spam filters work.
Email got caught in a spam filter? Here’s what to do… By Tim Karpisek on 28 April 2011 in Email Marketing, Opt-in, Tips, Deliverability 4 quick wins to avoid deliverability dips
How to build a good email template By Tim Karpisek on 6 August 2010 in Email Marketing, Design, Rendering, Tips, Deliverability, Copywriting Most email marketers know the general structure of email marketing templates. A banner, a title, the copy and footer – it’s as simple as that. But there are a few twists. One of them is making sure that the structure and copy of the email have a uniform look in different email clients.
Will email marketers still make it to your inbox in the future? By Tim Karpisek on 5 August 2010 in Email Marketing, Trends, Design, Tips, Deliverability, Technology, Social media | 2 comments The landscape of traditional email marketing is changing more and more every day. One of the most significant evolutions is the rising popularity of smartphones and other mobile devices. People tend to read emails nowadays on their iPhone, Blackberry or Ipad.
Will the new Hotmail change the Deliverability landscape? By Tim Karpisek on 25 June 2010 in Email Marketing, Opt-in, Trends, Deliverability, Technology The times in the fight against spam are changing. User feedback and perception is becoming more and more important. This will dramatically change the way we marketeers will have to think about our communication. Laws, bounce management, unsubscribes ... and relevancy will determine the fact that our emails will be delivered or not.
Permanently enabled images and active links. Fact or myth? By Tim Karpisek on 21 May 2010 in Email Marketing, Tips, Deliverability | 1 comment Displaying your images and enabling your links automatically in Hotmail and Yahoo! Fact or myth? Good news: it can be done. But only via the ReturnPath Certification program.
Email Data Source - New Service Rating Tool By Tim Karpisek on 16 February 2010 in Email Marketing, Reporting, Trends, Design, Tips, Deliverability, Technology, Surveys | 3 comments When I got the email of my friend Bill last night I was very surprised of his new project. I must say it sounds promissing and looks amazing. This is why I decided to blog it for you. You don't want to mis this.
Create relevant email campaigns that make it to the inbox. By Tim Karpisek on 10 February 2010 in Email Marketing, Opt-in, Trends, Deliverability, Technology, Events and seminars Last year I presented a case @DigitalMarketingFirst on the importance of relevant communication in order to improve your reputation management and deliverability.
2010 email marketing predections By Tim Karpisek on 4 February 2010 in Email Marketing, Personalization, Trends, Design, Rendering, Tips, Deliverability, Targeting, Social media, Copywriting, Facebook | 6 comments An overview of some famous quotes and predictions on email marketing in 2010:
Day 3 @ the Miami MarketingSherpa Email By Tim Karpisek on 22 January 2010 in Email Marketing, Opt-in, Trends, Rendering, Tips, Deliverability, Lists, Events and seminars, Facebook The last day of this Miami summit was all about social and permission marketing.