Video: best email marketing tactics for 2013 By EmailGarage on 18 February 2013 in Email Marketing, Personalization, Trends, Design, Tips, Social media, Copywriting, Blogroll On November 22, 2012 we presented the 5 best email tactics at the Belgian Email Marketing Forum in Brussels. As the session was filled with some of the best practices around and a selection of interesting cases, we’d like to share the presentation with you.
Special characters: annoying or worth your while? By EmailGarage on 24 January 2013 in Email Marketing, Personalization, Design, Blogroll You’ve more than likely seen them pop in a subject line. The sparkling ★, The dynamic ✈ or the lovely ♥. Recently, marketers seem to have rediscovered the symbols and started adopting them in their subject lines. Their main motivation: it makes you stand out in the crowd.
The 10 best ways to spice up your emails with animated GIFs By EmailGarage on 28 June 2012 in Email Marketing, Trends, Design, Tips When we talk about animated GIFs, you’ll probably dream off to the 90s when we were all experimenting with our very first websites. You’ll remember those one page websites that had no content but were filled to the brim with heavy animated GIFs. Need to freshen up your memory? Just have look at this website, we bet you’ll recognize every single animated GIF… Hammer time!
Beware: these 5 things could kill your email campaign By EmailGarage on 7 June 2012 in Email Marketing, Design, Tips Up for a little challenge? Think about the worst email ever. Here’s our email marketer‘s nightmare: an email with its text pasted into an image, the font is comic sans in light green on a black background. There are no links and the text is one seemingly endless piece of copy, with just one picture… a stock photo with the vendor’s watermark still on it. Ugh.
Respect the value of consistent branding By EmailGarage on 9 February 2012 in Email Marketing, Design, Technology It’s a good idea to use your branding consistently throughout your communication. Especially when you’re picking out media aimed at generating click through to your website.In general, the way your readers look at your email is divided into three levels.
ALT-tags for images in email messages: why bother? By Tim Karpisek on 29 November 2010 in Design, Rendering, Tips Any web designer who understands accessibility knows the benefits of ALT-tags. As images are not automatically displayed in most email clients, short descriptions of the blocked images give readers a quick overview of what to expect. And after all: ALT-tags help surfers navigate through web pages more easily, so why shouldn’t they work in emails?
How to grow your contact database effectively By Tim Karpisek on 11 October 2010 in Email Marketing, Design, Tips, Social media | 1 comment Every marketer wants their contact database for email marketing campaigns to grow fast and with the right kind of information. A great contact database is filled with customers and prospects who have agreed to receive information from you. People who can be called upon if the time and/or the offer is right.
Don't Forget the Preview Pane in Your Campaign By Tim Karpisek on 30 September 2010 in Email Marketing, Design, Tips The subject of your email marketing message is crucial for its success. If it's not intriguing or familiar — or worse: if it looks like spam — your mail may end up being deleted immediately.
The better the landing page, the better the email campaign By Tim Karpisek on 12 August 2010 in Email Marketing, Design, Tips, Landing pages Email marketing is not only about email. Marketers tend to focus mainly on the design and structure of emails but often neglect the landing pages. A missed opportunity: they are the key to a successful email marketing campaign.
How to build a good email template By Tim Karpisek on 6 August 2010 in Email Marketing, Design, Rendering, Tips, Deliverability, Copywriting Most email marketers know the general structure of email marketing templates. A banner, a title, the copy and footer – it’s as simple as that. But there are a few twists. One of them is making sure that the structure and copy of the email have a uniform look in different email clients.
Will email marketers still make it to your inbox in the future? By Tim Karpisek on 5 August 2010 in Email Marketing, Trends, Design, Tips, Deliverability, Technology, Social media | 2 comments The landscape of traditional email marketing is changing more and more every day. One of the most significant evolutions is the rising popularity of smartphones and other mobile devices. People tend to read emails nowadays on their iPhone, Blackberry or Ipad.
E-couponing: a trend on the rise By Tim Karpisek on 26 July 2010 in Email Marketing, Personalization, Trends, Design, Tips, Technology, Targeting, Social media, Landing pages | 2 comments An e-coupon is just a fancy word for an electronic coupon. It’s easy: you print them at home and redeem them in stores when you go out shopping. And by the way things look, it’s very likely that the popularity of e-coupons will grow considerably in the future.Which types of e-coupons are available?
Use your email preheader as a selling opportunity By Tim Karpisek on 14 July 2010 in Email Marketing, Personalization, Trends, Design, Tips, Copywriting While most email marketers do include a preheader in their email designs, many businesses aren’t taking full advantage of that small yet important part of their email campaigns.
Outlook 2010 vs. 2007 By Tim Karpisek on 7 April 2010 in Email Marketing, Design, Rendering | 1 comment I just wanted to give you an update about the release of Outlook 2010.
Email Data Source - New Service Rating Tool By Tim Karpisek on 16 February 2010 in Email Marketing, Reporting, Trends, Design, Tips, Deliverability, Technology, Surveys | 3 comments When I got the email of my friend Bill last night I was very surprised of his new project. I must say it sounds promissing and looks amazing. This is why I decided to blog it for you. You don't want to mis this.