The new Dutch opt-in law By Tim Karpisek on 28 May 2009 in Email Marketing, Opt-in, Lists | 9 comments As from the 1st of July there is a new opt-in legislation regarding B2B communication.Gone are the days that companies could approach each other via generic email addresses (e.g. info@) to promote product or services.From now on electronic B2B communication will have the same restrictions as B2C communication.
Get on track with clear landing page URLs By Tim Karpisek on 27 May 2009 in Email Marketing, Copywriting, Landing pages One thing’s for sure: a readable URL reinforces branding. Keep dashes, slashes and numbers out of URLs whenever possible. It helps improve your visitors’ recognition that the landing page is related to the product or company it represents. Needless to say this adds to the trustworthiness of the content it contains.
More revenue through relevance By Tim Karpisek on 20 May 2009 in Email Marketing, Personalization, Tips, Copywriting A single email can make or break a valuable customer relationship.
The Relationship Marketing Congress underlines EmailGarage’s belief in relevant messaging By Tim Karpisek on 7 May 2009 in Email Marketing, Trends, Events and seminars Today EmailGarage is proud to be a part of the Relationship Marketing Congress, organised by Stichting Marketing. This yearly congress is all about relevant marketing cases and presentations that touched the audience or built a unique conversation.
Whitelisting vs. Reputation Management By Tim Karpisek on 4 May 2009 in Email Marketing, Trends, Tips, Deliverability, Technology | 1 comment In the battle against spam, ISP's came up with strong spamfilters. Due to this spam filtering process some legitimate emails were also blocked, known as false positives. To avoid this kind of email deliverability problems, a process of whitelisting was implemented, certainly not the easiest method. Why would an ISP whitelist a sender if it isn't of any interest for him. But anyway, whitelisting procedures are almost over. The new standard is Reputation Management.
The IAB email marketing cookbook 2009 By Tim Karpisek on 29 April 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Copywriting, Iab, Landing pages IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing. A must for every email marketer !!
Use e-coupons to increase product buys By Tim Karpisek on 28 April 2009 in Email Marketing, Personalization, Trends, Tips, Technology, Social media It’s a fact: EmailGarage customers are starting to use coupons in their email marketing more often. Email marketing allows you to make specific offers, targeted to different segments based on past purchases and activity.
Are you taking your recipients’ feedback seriously? By Tim Karpisek on 14 April 2009 in Email Marketing, Personalization, Tips | 1 comment Sending out your e-news or email campaigns on a regular basis is a wise decision. But be aware that, if you increase your frequency too much, you'll probably get more unsubscribes and spam complaints. Handle problems as they occur to minimize any damage to your sender reputation (still the number one factor ISPs consider when deciding whether to block, reroute, or deliver your email!). Correct problems as soon as you or you staff can: review messages in different browsers and platforms, clean up bad or broken HTML code, test all links and email addresses,…
New offices in Amsterdam and Paris By Tim Karpisek on 10 April 2009 in Email Marketing, Trends, Rendering, Deliverability | 1 comment Due to the demand from the French and Dutch market EmailGarage opened new offices in Amsterdam and Paris.
Site navigation in email By Tim Karpisek on 30 March 2009 in Email Marketing, Design, Tips | 3 comments Did you knew that nearly 30 percent of marketers duplicate their site navigation in email ? Of those, 15 percent find it more effective than the main content in driving clicks, while 11 percent of marketers find their navigation converts better than the main content of their email.
Write follow-up emails you can build upon… By Tim Karpisek on 27 March 2009 in Email Marketing, Personalization, Tips Did you know that you can run some of your customer service initiatives effectively through email?
Invest in top responders By Tim Karpisek on 20 March 2009 in Email Marketing, Reporting, Tips, Lists Cleanse the non-responsive recipients from your email list regularly. By doing so, you’ll always have a valuable list of top responders to target your campaigns at. Investing in the most responsive recipients also allows you to send a greater number of campaigns to a smaller list. Which means: more campaigns with less budget.
Create relevant email marketing campaigns By Tim Karpisek on 2 March 2009 in Email Marketing, Personalization, Trends, Tips, Targeting | 2 comments A single email can make or break a valuable customer relationship. So why are 89 % of today’s marketers still sending low-value, one-off broadcast email campaigns? It’s wiser to plan strategically and execute high-value individualized lifecycle marketing programs.
A day at TMF&A, a quick update on (email) marketing technology By Tim Karpisek on 25 February 2009 in Email Marketing, Rendering, Deliverability, Technology, Events and seminars | 5 comments On Tuesday February 24 (yesterday in fact), I visited the TFM&A fair in London. The Technology for Marketing & Advertising event is the UK’s (and probably Europe’s) only event for integrated marketing solutions. Except for WebScene in Belgium, that is.
Use HTML that doesn't hurt By Tim Karpisek on 7 February 2009 in Email Marketing, Design, Tips, Deliverability, Technology Waiting for a large message to download when the file size wasn't justified by the content is frustrating, especially for people with limited access time or who pay by the minute for their connections. Optimize, resize or omit graphics altogether to keep your file size small. If you can keep the total size limited to 50 Kilobytes, you'll have happy subscribers.