How can SEM help email marketing? - Part I By Tim Karpisek on 5 May 2011 in Email Marketing, Opt-in, Tips As an online marketer you know that the secret to online success is to let all your channels and methods work together. That certainly goes for Search Engine Marketing. Just enter ‘online marketing’ in Google: you’ll see that the most hits mention SEM and email marketing. We all know that these channels can provide tremendous ROMI on their own. But when combined, they work even better.