How can SEM help email marketing? - Part III By Tim Karpisek on 30 May 2011 in Email Marketing, Opt-in, Tips, Landing pages In the two previous parts of this tipmail, we highlighted how email and SEM can be strategically combined to enforce both channels. This may take time, but it will definitely pay off in the end. But if you want to obtain a quick win, there’s another ‘trick’ you might consider. Simply create a newsletter archive on your website to optimize your SEM.