Why context marketing is the next big thing in email marketing By EmailGarage on 23 May 2013 in Email Marketing, Reporting, Personalization, Rendering, Tips, Social media “If content is king, context is queen”. It’s not just about what you are saying. When you are saying it, and exactly which words you’re using are crucial as well. Makes sense, doesn’t it? Imagine you have to get your message across to two people. You know one person’s age, gender and interests, … and the other one is a complete stranger. Obviously, your approach will be different. The person whose details you know, will get a more personalized experience as you would adapt your content to the context.