Don’t sell the product. Tell the story. By Tim Karpisek on 12 September 2011 in Email Marketing, Tips Storytelling is a method often used by established companies or innovators, because they have a clear vision about who they are and what they stand for. But in fact, any company — oh yes, that goes for yours too — can use storytelling to engage people. Your first goal should be to clearly define what your company’s identity is.
What’s on the menu for your B2B email? By Tim Karpisek on 26 August 2011 in Email Marketing, Tips, Copywriting Content is king. You probably heard this one before. But how do you keep coming up with fresh and new items for your emails? This is rather simple in a B2C context. A B2B sales process however, is more complex and requires an approach with different types of content.
QR codes: a simple way to boost subscriptions By Tim Karpisek on 18 August 2011 in Email Marketing, Opt-in, Trends, Tips, Lists | 1 comment How can people sign-up for your newsletter when they are not behind their pc? A great way is the use of QR codes.
How to make sure your emails look sharp on mobile devices By Tim Karpisek on 12 August 2011 in Email Marketing, Tips, Deliverability Nowadays, lots of people read their emails on a mobile device during 'lost' moments. When a meeting hasn't quite started, while having breakfast or right before getting out of bed. Often it's nothing more than a quick peek at the new emails on your smartphone. Research points out that the peak of mobile email use is around 7AM.
Why customers break up with brands By Tim Karpisek on 5 August 2011 in Email Marketing, Trends, Tips | 1 comment There have been lots of articles lately proclaiming the end of the email era. But that’s far from the truth. All social networks need email to survive, and email is still the largest growing digital communication channel. Did you know that 93% of internet users in the US willingly receive at least one commercial email daily – that’s immense!
Get more out of your out-of-office messages By Tim Karpisek on 25 July 2011 in Email Marketing, Trends, Tips, Deliverability When leaving the office for just a day or for a longer period, we make sure our contacts know we are away. But can’t we make our automated out-of-office replies more interesting and hook them up them with our email marketing campaigns? Sure we can.
Grow your email list with an e-news subscription form on your Facebook page By Tim Karpisek on 18 July 2011 in Email Marketing, Tips Social media and email marketing are a perfect match, that’s a proven fact. Most companies who have a clear online strategy already use social media like Facebook and Twitter in their email marketing campaigns to grow their brands and fans.
How to use location-based elements to boost your email marketing By Tim Karpisek on 14 July 2011 in Email Marketing, Tips During summertime lots of marketers have the tendency to change their email marketing behavior. It’s not coincidentally that you receive an email with an interesting discount on garden chairs or barbecue sets, just when the weather forecast announces a string of sunny days. Smart marketers use those local elements to boost the response to their email marketing campaigns.
Set the right mood for better brand experience By Tim Karpisek on 30 June 2011 in Email Marketing, Tips As a marketer you know that seasonal or themed campaigns can be a powerful method to grasp the attention of your reader. Some brands and companies do it by adding little twists to their design. Others create entirely new campaigns, like Google adapting its homepage according to a certain date or event.
Don’t let the summer stop your email marketing By Tim Karpisek on 27 June 2011 in Email Marketing, Tips, Targeting The official start of the summer might not guarantee a sudden switch to bright shiny weather, but it surely brings a big change to your email communication. A lot of your contacts will be on vacation. They may stop reading your emails for weeks. To get the most out of it, it’s important to adjust your email marketing campaigns to this atypical period of the year.
Basic rules to boom your newsletter subscriptions By Tim Karpisek on 27 June 2011 in Email Marketing, Opt-in, Tips Creating an opt-in database is one of the keys to your email marketing success. We already told you how to opt-in your existing contact list , but sometimes it’s hard to convince new people to sign up for your newsletter. They might suspect your newsletter to be another piece of junk mail that is solely out there to commercially exploit them. There is one question they will always ask: what do I gain by subscribing? It’s up to you to tell them.
Cut down your bounce rate by learning how spam filters work By Tim Karpisek on 16 June 2011 in Email Marketing, Tips, Deliverability, Targeting Overeager spam filters are one of the most common reasons your emails bounce. Even emails sent with the best intentions can end up in your contact’s junk mail folder. To avoid this and reach a higher deliverability it’s vital to understand how these spam filters work.
How do you opt-in an existing email list? By Tim Karpisek on 6 June 2011 in Email Marketing, Opt-in, Tips, Lists Many companies have gathered an extensive contact list over the years. However, many of those contacts never subscribed to the company’s newsletter. Other companies have built up a strong set of data and have now decided to start with email marketing. In both cases, there are effective methods to hook up those contacts with your email marketing program.
How mobile readers can help you determine the best subject line By Tim Karpisek on 30 May 2011 in Email Marketing, Tips As an email marketer you know how important a good subject line is. It ‘s one of the major factors that determine whether your email gets opened or not. But as far as the length of 'the ideal subject line’ goes, the opinions vary. Well, this may surprise you: length doesn’t matter, as long as you use the space available in the subject bar accurately.
How can SEM help email marketing? - Part III By Tim Karpisek on 30 May 2011 in Email Marketing, Opt-in, Tips, Landing pages In the two previous parts of this tipmail, we highlighted how email and SEM can be strategically combined to enforce both channels. This may take time, but it will definitely pay off in the end. But if you want to obtain a quick win, there’s another ‘trick’ you might consider. Simply create a newsletter archive on your website to optimize your SEM.