5 things you should know about effective preference centers By EmailGarage on 5 July 2012 in Email Marketing, Tips, Social media What if your contacts could determine the frequency of your email, which content they would like to receive and even on which other channels they want to follow you? Looks tough? Well, in fact it isn't all that hard. All you have to do is set up a web form that allows them to choose their preferred communication type. We know, these forms have been around for a while. But for some reason, they don't seem to really catch on. And that's a pity, because these ‘preference centers’ have an enormous potential.