What if your email marketing campaign goes wrong? By EmailGarage on 23 August 2012 in Email Marketing, Tips Does this sound familiar? You’ve created your campaign, defined your segment, double-checked everything a dozen times … But after hitting that send button — oh hell — you notice a typo in your email. No need to worry. It has happened to the best of us. Email marketing is a one-to-many communication tool from one human or brand to another.