Email Marketing Forum 2010 slides By Tim Karpisek on 12 May 2011 in Email Marketing Due to frequent enquiries, I am posting my presentation I gave at the 2010 Email Marketing Forum.
How can SEM help email marketing? - Part I By Tim Karpisek on 5 May 2011 in Email Marketing, Opt-in, Tips As an online marketer you know that the secret to online success is to let all your channels and methods work together. That certainly goes for Search Engine Marketing. Just enter ‘online marketing’ in Google: you’ll see that the most hits mention SEM and email marketing. We all know that these channels can provide tremendous ROMI on their own. But when combined, they work even better.
Email got caught in a spam filter? Here’s what to do… By Tim Karpisek on 28 April 2011 in Email Marketing, Opt-in, Tips, Deliverability 4 quick wins to avoid deliverability dips
Don’t underestimate the power of the FROM: field By Tim Karpisek on 26 April 2011 in Email Marketing, Tips Most companies use their company name as a FROM: address. In many cases that’s just fine…
How to define the image-text ratio of your emails By Tim Karpisek on 14 March 2011 in Email Marketing, Tips | 1 comment As we already mentioned in one of our previous tipmails, a good balance between text and images is what makes your email work. It’s wise to keep in mind that most email clients block images by default. The challenge for email marketeers is to find the right text-to-image ratio that best suits their product. Here’s a tip on how to do it.
EmailGarage let forests flourish. By Tim Karpisek on 23 December 2010 in Email Marketing, Tips For a couple of months now, we here at EmailGarage strive side by side for a better and greener world.
How to deal with inactive subscribers By Tim Karpisek on 14 December 2010 in Email Marketing, Tips, Lists, Social media Every marketer knows the frustration created by inactive subscribers. It’s just the fact that we don’t know the reason why they are inactive. That makes marketers wonder whether they should do something about these subscribers or simply continue sending .
Segmentation leads the way to successful email marketing campaigns By Tim Karpisek on 22 October 2010 in Email Marketing, Personalization, Tips As we all know, no two customers are alike. What appeals to one person may not interest another. That’s exactly why it’s wise to tailor your message to your customer’s interests. Your email marketing campaigns will not only get better open and click-through rates – you’ll see conversions boost too.
How to grow your contact database effectively By Tim Karpisek on 11 October 2010 in Email Marketing, Design, Tips, Social media | 1 comment Every marketer wants their contact database for email marketing campaigns to grow fast and with the right kind of information. A great contact database is filled with customers and prospects who have agreed to receive information from you. People who can be called upon if the time and/or the offer is right.
Don't Forget the Preview Pane in Your Campaign By Tim Karpisek on 30 September 2010 in Email Marketing, Design, Tips The subject of your email marketing message is crucial for its success. If it's not intriguing or familiar — or worse: if it looks like spam — your mail may end up being deleted immediately.
Optimize your email campaigns by sending them at the right time By Tim Karpisek on 16 September 2010 in Email Marketing, Personalization, Tips We already talked about how working on your subject line improves your opened rate. However, another short-term tactic can be to adapt the timing of your email exactly to your customer preferences.
What’s the ideal email frequency? By Tim Karpisek on 25 August 2010 in Email Marketing, Tips The simple answer:
The better the landing page, the better the email campaign By Tim Karpisek on 12 August 2010 in Email Marketing, Design, Tips, Landing pages Email marketing is not only about email. Marketers tend to focus mainly on the design and structure of emails but often neglect the landing pages. A missed opportunity: they are the key to a successful email marketing campaign.
How to build a good email template By Tim Karpisek on 6 August 2010 in Email Marketing, Design, Rendering, Tips, Deliverability, Copywriting Most email marketers know the general structure of email marketing templates. A banner, a title, the copy and footer – it’s as simple as that. But there are a few twists. One of them is making sure that the structure and copy of the email have a uniform look in different email clients.
Will email marketers still make it to your inbox in the future? By Tim Karpisek on 5 August 2010 in Email Marketing, Trends, Design, Tips, Deliverability, Technology, Social media | 2 comments The landscape of traditional email marketing is changing more and more every day. One of the most significant evolutions is the rising popularity of smartphones and other mobile devices. People tend to read emails nowadays on their iPhone, Blackberry or Ipad.