How to use word-of-mouth and viral strategies for email marketing By EmailGarage on 12 July 2012 in Email Marketing, Tips, Targeting Word-of-mouth marketing or campaigns going viral, aren’t those every marketer’s wet dream? Makes sense, because over the last few years marketing has shifted drastically from push to pull marketing. Today the consumer is in control. And consumers trust each other, rather than taglines on your next billboard. That’s where the opportunities are: a viral campaign is linked to consumers being in control and peer recommendations are based on peer trust. But then again, what is the difference?