1 day, 3 speakers, 2 cases and … a networking opportunity with other email marketeers.

By Tim Karpisek on 9 November 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Events and seminars, Copywriting, Iab, Landing pages, Surveys

We invite you to take part in our upcoming Email Marketing Master Classes. You can sign up for the Dutch session on Monday 14 December or join the French session on Thursday 17 December.

1 dag, 3 sprekers, 6 succesfactoren, 2 cases en … netwerken met andere e-mail marketeers.

By Tim Karpisek on 3 November 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Events and seminars, Copywriting, Iab, Landing pages, Surveys

We nodigen u graag uit om deel te nemen aan onze E-mailmarketing Master Class op maandag 14 december 2009.Met deze E-mailmarketing Master Class krijgt u de laatste stand van zaken aangereikt en spijkert u in één dag uw kennis bij. U krijgt de meest recente benchmark cijfers, praktische tips en concrete cases. Een ideale mix waarmee u direct uw voordeel kan doen om uw e-mailcampagnes te optimaliseren. Alles gebracht door praktijkexperten. Er worden die dag geen productdemo’s gegeven.

EmailGarage at the Email Marketing Forum in Brussels, Nov 18.

By Tim Karpisek on 2 November 2009 in Email Marketing

EmailGarage is invited to speak at the Email Marketing Forum, a unique all-day event offering a hands-on guide to set up the perfect email marketing campaign.

My presentation @ Digital Marketing First

By Tim Karpisek on 22 October 2009 in Email Marketing, Deliverability, Events and seminars

I just presented my case on the importance of relevant communication in order to improve your reputation management and deliverability.

EmailGarage at Digital Marketing First in Brussels

By Tim Karpisek on 16 October 2009 in Email Marketing

EmailGarage will be present at Digital Marketing First, the Belgian marketing event of the year. Our experts are looking forward to meeting you at booth D18. Feel free to drop by and discuss your email marketing challenges - we’re there to share our insights and best practices.

Why email subscribers unsubscribe

By Tim Karpisek on 21 September 2009 in Email Marketing, Opt-in, Personalization, Tips, Targeting, Landing pages

Instead of just throwing out a bunch of stuff that customers may or may not be interested in,” said Marcia Wilson, CEO of Daffy’s, “we target and focus on their particular likes and interests.”

Listen to your reader's unsubscribe feedback

By Tim Karpisek on 17 August 2009 in Email Marketing, Tips, Deliverability, Landing pages | 4 comments

Most marketers invest a lot of time in creating appealing e-mails, but forget to listen to the feedback given by their readers.

Do you know how your recipients behave?

By Tim Karpisek on 10 August 2009 in Email Marketing, Personalization, Tips, Targeting

Email marketers often shy away from behavioral targeted campaigns, because it’s a challenging task. However, while it may take some initial work to get going, the reward is well worth the effort. It will also give you an edge over your competitors. If it was easy to do, everyone would be doing it, wouldn’t they? For starters, focus on email metrics such as opens or clicks and remarket to them. Remarketing on click-throughs is easier when you categorize links and key off those categories when including content blocks.

How to deal with generated traffic?

By Tim Karpisek on 4 August 2009 in Email Marketing, Tips, Deliverability, Technology

A practical issue, sometimes forgotten, deals with generated traffic and bandwidth. As a marketer you want to generate traffic to your website with a clear call to action in your campaign. Of course you’ll have to bear in mind that generated traffic has to be dealt with by the server on which your website has been hosted and running. So make sure that (your providers) bandwidth is large enough to deal with the traffic generated by the mailings.

Fine-tune Email Frequency

By Tim Karpisek on 4 August 2009 in Email Marketing, Trends, Tips, Targeting

When wondering how often you should send emails, keep in mind that each audience and segment is different and should be treated accordingly. The only way to know the answer to this question is to test. Some high-end retailers can send daily, while others with less cult-like following could see a spike in unsubscribe rates if they began sending weekly. Whether the intent is to sell or inform, every email should include valuable content. If the content is relevant and valuable, frequency becomes secondary.

What links can do in your email

By Tim Karpisek on 13 July 2009 in Email Marketing, Design, Tips, Copywriting

Lots of emails are sent to generate traffic to websites. Promotional emails link to product pages, newsletters link to extensive articles, etc. This makes links in emails extremely valuable.

Use bookmarks to enhance the relevancy in your emails

By Tim Karpisek on 22 June 2009 in Email Marketing, Design, Tips, Copywriting | 3 comments

A bookmark is a link in one section of an email that links to another section of that same email. For instance, you’re likely to see these bookmarks in a table of contents at the top of the email.

Maximize customer satisfaction through email

By Tim Karpisek on 18 June 2009 in Email Marketing, Tips, Targeting

You may provide the greatest product in the world with the best service in the industry, but if it doesn't work for the customer, they are not going to be happy. After all, customer success is what customer satisfaction is built upon.

Respect your mobile email readers

By Tim Karpisek on 8 June 2009 in Email Marketing, Trends, Design, Rendering, Tips, Deliverability, Technology, Social media, Copywriting | 1 comment

The worldwide use of mobile internet is spreading like a wildfire. However reading email on mobile phones isn’t always that easy. That’s an issue you’d best keep in mind when drawing out your email campaigns.

First Belgian email marketing benchmark

By Tim Karpisek on 28 May 2009 in Email Marketing, Reporting, Tips, Iab, Surveys

On June 9 the first Belgian email marketing benchmarks will be revealed.