How can SEM help email marketing? - Part III

By Tim Karpisek on 30 May 2011 in Email Marketing, Opt-in, Tips, Landing pages

In the two previous parts of this tipmail, we highlighted how email and SEM can be strategically combined to enforce both channels. This may take time, but it will definitely pay off in the end. But if you want to obtain a quick win, there’s another ‘trick’ you might consider. Simply create a newsletter archive on your website to optimize your SEM.

The better the landing page, the better the email campaign

By Tim Karpisek on 12 August 2010 in Email Marketing, Design, Tips, Landing pages

Email marketing is not only about email. Marketers tend to focus mainly on the design and structure of emails but often neglect the landing pages. A missed opportunity: they are the key to a successful email marketing campaign.

E-couponing: a trend on the rise

By Tim Karpisek on 26 July 2010 in Email Marketing, Personalization, Trends, Design, Tips, Technology, Targeting, Social media, Landing pages | 2 comments

An e-coupon is just a fancy word for an electronic coupon. It’s easy: you print them at home and redeem them in stores when you go out shopping. And by the way things look, it’s very likely that the popularity of e-coupons will grow considerably in the future.Which types of e-coupons are available?

Day 1 @ the Miami MarketingSherpa Email Marketing Summit 2010

By Tim Karpisek on 21 January 2010 in Email Marketing, Personalization, Trends, Design, Tips, Targeting, Events and seminars, Copywriting, Landing pages

The kick-off of this Miami MarketringSherpa Email Summit started with a pre-workshop hosted by MarketingExperiments. Keynote speaker was Dr. Flint McGlaughlin. I’ve met Flint 2 years ago and every single one of his courses are still an eye opener to me.  The scientific approach on email marketing effectiveness is not only efficient; it also gives you a clear view and a reference method on each email marketing approach you are setting up.

Email Marketing Master Class Speaker on YouTube

By Tim Karpisek on 16 November 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Social media, Events and seminars, Copywriting, Iab, Landing pages, Surveys, Facebook

Master Class speaker, Kenny Van Beeck, on YouTube.

1 day, 3 speakers, 2 cases and … a networking opportunity with other email marketeers.

By Tim Karpisek on 9 November 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Events and seminars, Copywriting, Iab, Landing pages, Surveys

We invite you to take part in our upcoming Email Marketing Master Classes. You can sign up for the Dutch session on Monday 14 December or join the French session on Thursday 17 December.

1 dag, 3 sprekers, 6 succesfactoren, 2 cases en … netwerken met andere e-mail marketeers.

By Tim Karpisek on 3 November 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Events and seminars, Copywriting, Iab, Landing pages, Surveys

We nodigen u graag uit om deel te nemen aan onze E-mailmarketing Master Class op maandag 14 december 2009.Met deze E-mailmarketing Master Class krijgt u de laatste stand van zaken aangereikt en spijkert u in één dag uw kennis bij. U krijgt de meest recente benchmark cijfers, praktische tips en concrete cases. Een ideale mix waarmee u direct uw voordeel kan doen om uw e-mailcampagnes te optimaliseren. Alles gebracht door praktijkexperten. Er worden die dag geen productdemo’s gegeven.

Why email subscribers unsubscribe

By Tim Karpisek on 21 September 2009 in Email Marketing, Opt-in, Personalization, Tips, Targeting, Landing pages

Instead of just throwing out a bunch of stuff that customers may or may not be interested in,” said Marcia Wilson, CEO of Daffy’s, “we target and focus on their particular likes and interests.”

Listen to your reader's unsubscribe feedback

By Tim Karpisek on 17 August 2009 in Email Marketing, Tips, Deliverability, Landing pages | 4 comments

Most marketers invest a lot of time in creating appealing e-mails, but forget to listen to the feedback given by their readers.

Get on track with clear landing page URLs

By Tim Karpisek on 27 May 2009 in Email Marketing, Copywriting, Landing pages

One thing’s for sure: a readable URL reinforces branding. Keep dashes, slashes and numbers out of URLs whenever possible. It helps improve your visitors’ recognition that the landing page is related to the product or company it represents. Needless to say this adds to the trustworthiness of the content it contains.

The IAB email marketing cookbook 2009

By Tim Karpisek on 29 April 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Copywriting, Iab, Landing pages

IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing.  A must for every email marketer !!

5 tips for enhancing email registration

By Tim Karpisek on 10 November 2008 in Email Marketing, Opt-in, Design, Tips, Lists, Landing pages | 2 comments

A permission-based email marketing program drives traffic to the website or store, increases sales, reinforces brand position, and (ultimately) is a stepping stone toward long-term customer loyalty.Onsite registration-the steps taken to opt-in to an email list, and the messages received during the process-is arguably the most important aspect of any successful email program. It's during this process that companies have a chance to stand out from their competitors by communicating value proposition, establishing sincere concern for subscriber privacy, and showing respect for users by providing control over the type and frequency of the emails received.

9 tips for Landing Page design

By Tim Karpisek on 7 May 2008 in Design, Tips, Copywriting, Landing pages | 7 comments

Landing page optimization can have a tremendous impact on your success rate. But it takes attention to detail and commitment. The time and effort taken to optimize landing pages will be returned many times in customer loyalty, improved conversion rates and higher return-on-investment. By developing the right look and feel of your landing pages, you can dramatically impact conversion results. Begin by looking at landing pages from your recipients’ perspectives.These are 9 tips to help you building the perfect LP