Want to implement a popup registration box on your website? By EmailGarage on 15 March 2012 in Email Marketing, Opt-in, Trends, Tips, Targeting “How on earth do I add more relevant contacts in my email database?”… it’s a question you’ve undoubtedly asked yourself at some point. Well, to tell you the truth: there is no one-size-fits-all method that guarantees a huge email database. However, there is a clever way to have people subscribe to your newsletter and keep them connected. The secret is in the combination of good content and well-chosen and implemented tactics such as sender strategies, optimized registration, timing, automation,…
How do you make email clients accept polls? By Tim Karpisek on 22 September 2011 in Email Marketing, Opt-in, Tips, Technology, Surveys How often do you click on a quick poll when you’re browsing a website? Chances are you won’t do it a lot, but sometimes you just can’t resist clicking to share your opinion. And it’s even cooler when you can immediately check what everybody else thinks and see how your contribution influences the results. It’s a clever tactic you can set up for your own company. Want to know if visitors have heard about your latest product? Or how often they use your brand? Put up a simple poll and find out.
QR codes: a simple way to boost subscriptions By Tim Karpisek on 18 August 2011 in Email Marketing, Opt-in, Trends, Tips, Lists | 2 comments How can people sign-up for your newsletter when they are not behind their pc? A great way is the use of QR codes.
Basic rules to boom your newsletter subscriptions By Tim Karpisek on 27 June 2011 in Email Marketing, Opt-in, Tips Creating an opt-in database is one of the keys to your email marketing success. We already told you how to opt-in your existing contact list , but sometimes it’s hard to convince new people to sign up for your newsletter. They might suspect your newsletter to be another piece of junk mail that is solely out there to commercially exploit them. There is one question they will always ask: what do I gain by subscribing? It’s up to you to tell them.
How do you opt-in an existing email list? By Tim Karpisek on 6 June 2011 in Email Marketing, Opt-in, Tips, Lists | 1 comment Many companies have gathered an extensive contact list over the years. However, many of those contacts never subscribed to the company’s newsletter. Other companies have built up a strong set of data and have now decided to start with email marketing. In both cases, there are effective methods to hook up those contacts with your email marketing program.
How can SEM help email marketing? - Part III By Tim Karpisek on 30 May 2011 in Email Marketing, Opt-in, Tips, Landing pages In the two previous parts of this tipmail, we highlighted how email and SEM can be strategically combined to enforce both channels. This may take time, but it will definitely pay off in the end. But if you want to obtain a quick win, there’s another ‘trick’ you might consider. Simply create a newsletter archive on your website to optimize your SEM.
How can email marketing help SEM? - Part II By Tim Karpisek on 12 May 2011 in Email Marketing, Opt-in, Personalization, Trends, Tips Last week’s tipmail focused on the fact that SEM can benefit your email marketing. SEM can guide the right people to your subscription pages and provide you with relevant keyword information. But, how can email marketing return the favor and help SEM?
How can SEM help email marketing? - Part I By Tim Karpisek on 5 May 2011 in Email Marketing, Opt-in, Tips As an online marketer you know that the secret to online success is to let all your channels and methods work together. That certainly goes for Search Engine Marketing. Just enter ‘online marketing’ in Google: you’ll see that the most hits mention SEM and email marketing. We all know that these channels can provide tremendous ROMI on their own. But when combined, they work even better.
Email got caught in a spam filter? Here’s what to do… By Tim Karpisek on 28 April 2011 in Email Marketing, Opt-in, Tips, Deliverability 4 quick wins to avoid deliverability dips
Two good reasons to add an opt-in link to your email message By Tim Karpisek on 10 November 2010 in Opt-in, Tips, Social media You may ask yourself: “Is there any reason why I should add an opt-in link my emails when I’m already using a opt-in database?” This may seem like a rhetorical question, but in fact it’s not. If you want to seize every opportunity to continue building your customer database, there are two very good reasons why you should...
Will the new Hotmail change the Deliverability landscape? By Tim Karpisek on 25 June 2010 in Email Marketing, Opt-in, Trends, Deliverability, Technology The times in the fight against spam are changing. User feedback and perception is becoming more and more important. This will dramatically change the way we marketeers will have to think about our communication. Laws, bounce management, unsubscribes ... and relevancy will determine the fact that our emails will be delivered or not.
Create relevant email campaigns that make it to the inbox. By Tim Karpisek on 10 February 2010 in Email Marketing, Opt-in, Trends, Deliverability, Technology, Events and seminars Last year I presented a case @DigitalMarketingFirst on the importance of relevant communication in order to improve your reputation management and deliverability.
Day 3 @ the Miami MarketingSherpa Email By Tim Karpisek on 22 January 2010 in Email Marketing, Opt-in, Trends, Rendering, Tips, Deliverability, Lists, Events and seminars, Facebook The last day of this Miami summit was all about social and permission marketing.
Email Marketing Master Class Speaker on YouTube By Tim Karpisek on 16 November 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Social media, Events and seminars, Copywriting, Iab, Landing pages, Surveys, Facebook Master Class speaker, Kenny Van Beeck, on YouTube.
1 day, 3 speakers, 2 cases and … a networking opportunity with other email marketeers. By Tim Karpisek on 9 November 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Events and seminars, Copywriting, Iab, Landing pages, Surveys We invite you to take part in our upcoming Email Marketing Master Classes. You can sign up for the Dutch session on Monday 14 December or join the French session on Thursday 17 December.