What can you learn from spam? By EmailGarage on 6 September 2012 in Email Marketing, Opt-in, Tips, Authenticity Spammers have been invading our mailboxes ever since the birth of email marketing. So why not see if we can actually learn a thing or two from these fellow “email marketers”.
What’s the email lifetime value of your subscribers? By EmailGarage on 9 August 2012 in Email Marketing, Opt-in, Tips, Targeting Admittedly, this is not an easy one. It will take quite some digging into your CRM and some extensive talks with sales people. But once you have calculated your Customer Lifetime Value, you’ll truly understand the value of a growing database, the value of an open and the value of a click.
How to set up a competition through email marketing By EmailGarage on 2 August 2012 in Email Marketing, Opt-in, Tips “We need a bigger database”. “Well, let’s set up a contest then…”. Chances are that you’ve heard this conversation in your own company before. Contests are indeed great drivers to grow your database, given that they are treated with caution. Nothing leaves a worse taste in your mouth than a poorly constructed contest.
10 tips to engage people through your welcome message By EmailGarage on 21 June 2012 in Email Marketing, Opt-in, Personalization, Tips, Targeting A highly qualified database that grows on a daily basis with a near-zero bounce or unsubscribe rate ... isn’t that every direct marketer’s wet dream? Attaining that is possible, but it requires that you roll up your sleeves and really get down to business.
How to use demographics to target the right audience By EmailGarage on 31 May 2012 in Email Marketing, Opt-in, Personalization, Tips, Targeting, Lists If you’re an email marketer, you’ll know how segmentation helps you connect with specific target audiences. It’s a highly effective approach to spark their particular interests. In practice however, things can get a bit tricky.
Want to implement a popup registration box on your website? By EmailGarage on 15 March 2012 in Email Marketing, Opt-in, Trends, Tips, Targeting “How on earth do I add more relevant contacts in my email database?”… it’s a question you’ve undoubtedly asked yourself at some point. Well, to tell you the truth: there is no one-size-fits-all method that guarantees a huge email database. However, there is a clever way to have people subscribe to your newsletter and keep them connected. The secret is in the combination of good content and well-chosen and implemented tactics such as sender strategies, optimized registration, timing, automation,…
How do you make email clients accept polls? By Tim Karpisek on 22 September 2011 in Email Marketing, Opt-in, Tips, Technology, Surveys How often do you click on a quick poll when you’re browsing a website? Chances are you won’t do it a lot, but sometimes you just can’t resist clicking to share your opinion. And it’s even cooler when you can immediately check what everybody else thinks and see how your contribution influences the results. It’s a clever tactic you can set up for your own company. Want to know if visitors have heard about your latest product? Or how often they use your brand? Put up a simple poll and find out.
QR codes: a simple way to boost subscriptions By Tim Karpisek on 18 August 2011 in Email Marketing, Opt-in, Trends, Tips, Lists | 1 comment How can people sign-up for your newsletter when they are not behind their pc? A great way is the use of QR codes.
Basic rules to boom your newsletter subscriptions By Tim Karpisek on 27 June 2011 in Email Marketing, Opt-in, Tips Creating an opt-in database is one of the keys to your email marketing success. We already told you how to opt-in your existing contact list , but sometimes it’s hard to convince new people to sign up for your newsletter. They might suspect your newsletter to be another piece of junk mail that is solely out there to commercially exploit them. There is one question they will always ask: what do I gain by subscribing? It’s up to you to tell them.
How do you opt-in an existing email list? By Tim Karpisek on 6 June 2011 in Email Marketing, Opt-in, Tips, Lists Many companies have gathered an extensive contact list over the years. However, many of those contacts never subscribed to the company’s newsletter. Other companies have built up a strong set of data and have now decided to start with email marketing. In both cases, there are effective methods to hook up those contacts with your email marketing program.
How can SEM help email marketing? - Part III By Tim Karpisek on 30 May 2011 in Email Marketing, Opt-in, Tips, Landing pages In the two previous parts of this tipmail, we highlighted how email and SEM can be strategically combined to enforce both channels. This may take time, but it will definitely pay off in the end. But if you want to obtain a quick win, there’s another ‘trick’ you might consider. Simply create a newsletter archive on your website to optimize your SEM.
How can email marketing help SEM? - Part II By Tim Karpisek on 12 May 2011 in Email Marketing, Opt-in, Personalization, Trends, Tips Last week’s tipmail focused on the fact that SEM can benefit your email marketing. SEM can guide the right people to your subscription pages and provide you with relevant keyword information. But, how can email marketing return the favor and help SEM?
How can SEM help email marketing? - Part I By Tim Karpisek on 5 May 2011 in Email Marketing, Opt-in, Tips As an online marketer you know that the secret to online success is to let all your channels and methods work together. That certainly goes for Search Engine Marketing. Just enter ‘online marketing’ in Google: you’ll see that the most hits mention SEM and email marketing. We all know that these channels can provide tremendous ROMI on their own. But when combined, they work even better.
Email got caught in a spam filter? Here’s what to do… By Tim Karpisek on 28 April 2011 in Email Marketing, Opt-in, Tips, Deliverability 4 quick wins to avoid deliverability dips
Two good reasons to add an opt-in link to your email message By Tim Karpisek on 10 November 2010 in Opt-in, Tips, Social media You may ask yourself: “Is there any reason why I should add an opt-in link my emails when I’m already using a opt-in database?” This may seem like a rhetorical question, but in fact it’s not. If you want to seize every opportunity to continue building your customer database, there are two very good reasons why you should...