4 tips to push direct sales through email marketing

By EmailGarage on 3 May 2012 in Email Marketing, Tips, Targeting

With a ROI of about 30 euros per 1 euro invested, email marketing continues to be one of the most profitable online channels. The possibility to segment and deliver according to interests and click through behavior allows marketers to nail the right message to the right person at exactly the right moment.

Want to implement a popup registration box on your website?

By EmailGarage on 15 March 2012 in Email Marketing, Opt-in, Trends, Tips, Targeting

“How on earth do I add more relevant contacts in my email database?”… it’s a question you’ve undoubtedly asked yourself at some point. Well, to tell you the truth:  there is no one-size-fits-all method that guarantees a huge email database. However, there is a clever way to have people subscribe to your newsletter and keep them connected. The secret is in the combination of good content and well-chosen and implemented tactics such as sender strategies, optimized registration, timing, automation,… 

Don’t let the summer stop your email marketing

By Tim Karpisek on 27 June 2011 in Email Marketing, Tips, Targeting

The official start of the summer might not guarantee a sudden switch to bright shiny weather, but it surely brings a big change to your email communication. A lot of your contacts will be on vacation. They may stop reading your emails for weeks. To get the most out of it, it’s important to adjust your email marketing campaigns to this atypical period of the year.

Cut down your bounce rate by learning how spam filters work

By Tim Karpisek on 16 June 2011 in Email Marketing, Tips, Deliverability, Targeting

Overeager spam filters are one of the most common reasons your emails bounce. Even emails sent with the best intentions can end up in your contact’s junk mail folder. To avoid this and reach a higher deliverability it’s vital to understand how these spam filters work.

Don’t let the benchmarks blind you

By Tim Karpisek on 10 March 2011 in Reporting, Trends, Tips, Targeting

One of the most crucial questions in email marketing is to determine whether or not your campaign was a success. But what defines success? Is it intensive click-through, is it a high opened rate or is it exceeding the existing industry benchmarks?

E-couponing: a trend on the rise

By Tim Karpisek on 26 July 2010 in Email Marketing, Personalization, Trends, Design, Tips, Technology, Targeting, Social media, Landing pages | 2 comments

An e-coupon is just a fancy word for an electronic coupon. It’s easy: you print them at home and redeem them in stores when you go out shopping. And by the way things look, it’s very likely that the popularity of e-coupons will grow considerably in the future.Which types of e-coupons are available?

Behavioral email targeting improves your results

By Tim Karpisek on 23 June 2010 in Email Marketing, Personalization, Trends, Tips, Targeting

Email marketers often shy away from behavioral targeted communication. Maybe it just seems too challenging? But although it may take some initial work to get going, you’ll find the effort rewarding.  And that’s just what gives you an edge over your competitors. After all: if it were easy, everyone would be doing it, right?

How to measure effectiveness of your emails

By Tim Karpisek on 1 April 2010 in Email Marketing, Reporting, Personalization, Tips, Targeting | 1 comment

To measure the effectiveness of your address fold you will have to look at the unique opened ratio of your email marketing campaign.  The easiest way? Just take the number of sent emails, subtract the bounces, and finally count the number of opens on the remaining number of emails.

2010 email marketing predections

By Tim Karpisek on 4 February 2010 in Email Marketing, Personalization, Trends, Design, Rendering, Tips, Deliverability, Targeting, Social media, Copywriting, Facebook | 6 comments

An overview of some famous quotes and predictions on email marketing in 2010:

Day 2 @ the Miami MarketingSherpa Email - part 2

By Tim Karpisek on 21 January 2010 in Email Marketing, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Events and seminars, Copywriting

Impossible to do all the sessions in one day; since it was a duel track of B2B and B2C cases.

Day 1 @ the Miami MarketingSherpa Email Marketing Summit 2010

By Tim Karpisek on 21 January 2010 in Email Marketing, Personalization, Trends, Design, Tips, Targeting, Events and seminars, Copywriting, Landing pages

The kick-off of this Miami MarketringSherpa Email Summit started with a pre-workshop hosted by MarketingExperiments. Keynote speaker was Dr. Flint McGlaughlin. I’ve met Flint 2 years ago and every single one of his courses are still an eye opener to me.  The scientific approach on email marketing effectiveness is not only efficient; it also gives you a clear view and a reference method on each email marketing approach you are setting up.

What’s the ideal moment to send your e-news? Let Twitter help you.

By Tim Karpisek on 10 December 2009 in Email Marketing, Reporting, Trends, Tips, Technology, Targeting, Social media | 2 comments

Logical thinking, testing different times/days and carefully monitoring your email stats are usually good ways to find out when to send out your newsletter.  What if you could use Twitter to help you?

Email Marketing Master Class Speaker on YouTube

By Tim Karpisek on 16 November 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Social media, Events and seminars, Copywriting, Iab, Landing pages, Surveys, Facebook

Master Class speaker, Kenny Van Beeck, on YouTube.

1 day, 3 speakers, 2 cases and … a networking opportunity with other email marketeers.

By Tim Karpisek on 9 November 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Events and seminars, Copywriting, Iab, Landing pages, Surveys

We invite you to take part in our upcoming Email Marketing Master Classes. You can sign up for the Dutch session on Monday 14 December or join the French session on Thursday 17 December.

1 dag, 3 sprekers, 6 succesfactoren, 2 cases en … netwerken met andere e-mail marketeers.

By Tim Karpisek on 3 November 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Events and seminars, Copywriting, Iab, Landing pages, Surveys

We nodigen u graag uit om deel te nemen aan onze E-mailmarketing Master Class op maandag 14 december 2009.Met deze E-mailmarketing Master Class krijgt u de laatste stand van zaken aangereikt en spijkert u in één dag uw kennis bij. U krijgt de meest recente benchmark cijfers, praktische tips en concrete cases. Een ideale mix waarmee u direct uw voordeel kan doen om uw e-mailcampagnes te optimaliseren. Alles gebracht door praktijkexperten. Er worden die dag geen productdemo’s gegeven.