1 dag, 3 sprekers, 6 succesfactoren, 2 cases en … netwerken met andere e-mail marketeers.

By Tim Karpisek on 3 November 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Events and seminars, Copywriting, Iab, Landing pages, Surveys

We nodigen u graag uit om deel te nemen aan onze E-mailmarketing Master Class op maandag 14 december 2009.Met deze E-mailmarketing Master Class krijgt u de laatste stand van zaken aangereikt en spijkert u in één dag uw kennis bij. U krijgt de meest recente benchmark cijfers, praktische tips en concrete cases. Een ideale mix waarmee u direct uw voordeel kan doen om uw e-mailcampagnes te optimaliseren. Alles gebracht door praktijkexperten. Er worden die dag geen productdemo’s gegeven.

How to deal with generated traffic?

By Tim Karpisek on 4 August 2009 in Email Marketing, Tips, Deliverability, Technology

A practical issue, sometimes forgotten, deals with generated traffic and bandwidth. As a marketer you want to generate traffic to your website with a clear call to action in your campaign. Of course you’ll have to bear in mind that generated traffic has to be dealt with by the server on which your website has been hosted and running. So make sure that (your providers) bandwidth is large enough to deal with the traffic generated by the mailings.

Respect your mobile email readers

By Tim Karpisek on 8 June 2009 in Email Marketing, Trends, Design, Rendering, Tips, Deliverability, Technology, Social media, Copywriting | 1 comment

The worldwide use of mobile internet is spreading like a wildfire. However reading email on mobile phones isn’t always that easy. That’s an issue you’d best keep in mind when drawing out your email campaigns.

Whitelisting vs. Reputation Management

By Tim Karpisek on 4 May 2009 in Email Marketing, Trends, Tips, Deliverability, Technology | 1 comment

In the battle against spam, ISP's came up with strong spamfilters. Due to this spam filtering process some legitimate emails were also blocked, known as false positives. To avoid this kind of email deliverability problems, a process of whitelisting was implemented, certainly not the easiest method. Why would an ISP whitelist a sender if it isn't of any interest for him. But anyway, whitelisting procedures are almost over. The new standard is Reputation Management.

The IAB email marketing cookbook 2009

By Tim Karpisek on 29 April 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Copywriting, Iab, Landing pages

IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing.  A must for every email marketer !!

Use e-coupons to increase product buys

By Tim Karpisek on 28 April 2009 in Email Marketing, Personalization, Trends, Tips, Technology, Social media

It’s a fact: EmailGarage customers are starting to use coupons in their email marketing more often. Email marketing allows you to make specific offers, targeted to different segments based on past purchases and activity.

A day at TMF&A, a quick update on (email) marketing technology

By Tim Karpisek on 25 February 2009 in Email Marketing, Rendering, Deliverability, Technology, Events and seminars | 5 comments

On Tuesday February 24 (yesterday in fact), I visited the TFM&A fair in London. The Technology for Marketing & Advertising event is the UK’s (and probably Europe’s) only event for integrated marketing solutions. Except for WebScene in Belgium, that is.

Use HTML that doesn't hurt

By Tim Karpisek on 7 February 2009 in Email Marketing, Design, Tips, Deliverability, Technology

Waiting for a large message to download when the file size wasn't justified by the content is frustrating, especially for people with limited access time or who pay by the minute for their connections. Optimize, resize or omit graphics altogether to keep your file size small. If you can keep the total size limited to 50 Kilobytes, you'll have happy subscribers.

Online marketing trends for 2009

By Tim Karpisek on 6 January 2009 in Email Marketing, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology | 3 comments

Both ExactTarget and Jupiter Research are certain that the economical crisis will change the marketing landscape.

New PHP API for EmailGarage

By Tim Karpisek on 21 November 2008 in Email Marketing, Trends, Technology

Our partners from Netlash developed a PHP API for the Ancienne Belgique project.

In-mail video streaming

By Tim Karpisek on 14 October 2008 in Email Marketing, Trends, Design, Rendering, Tips, Deliverability, Technology

We get a lot of questions if it is possible to produce "wow-effect" video emailing campaigns.

EmailGarage on Twitter

By Tim Karpisek on 13 September 2008 in Trends, Technology

Yet a new step for the EmailGarage team. For all you Twitter people, follow EmailGarage through our brand new Twitter.

5 astuces pour écrire des sujets attractifs

By Tim Karpisek on 3 September 2008 in Email Marketing, Personalization, Trends, Design, Tips, Deliverability, Technology, Français

Malgré une rumeur qui dit le contraire, l’email marketing est bien vivant et est en pleine croissance. Cependant, les newsletters et les emails promotionnels rencontrent nombreux défis en matière de déliverabilité, taux d’ouverture et de conversion. Un élément essentiel au succès de chaque email ou newsletter est la qualité du sujet utilisé. Malheureusement, ceux qui écrivent ces emails dépensent souvent énormément de temps sur le contenu et la mise en page d’un email ou d’une newsletter, et donnent très peu d’attention au sujet lui-même. C’est très curieux, parce qu’à moins d’écrire un très bon sujet, personne ne pensera jamais à ouvrir votre email ou newsletter. Le Pouvoir de Reconnaissance du Nom La reconnaissance du nom est l’élément le plus puissant de votre sujet. Si vous signez aujourd’hui pour une newsletter EmailGarage, le meilleur moyen d’attirer votre attention demain dans votre boite de réception serait d’inclure le mot EmailGarage dans le sujet. Vous allez immédiatement vous rappeler : « Bien sûr, je me suis inscrit hier via leur formulaire ! Je vais ouvrir cet email. »

Support in times of high tech

By Tim Karpisek on 25 August 2008 in Email Marketing, Trends, Technology | 1 comment

Nothing is impossible, any idea can be developed.Great? yes, sure, but also dangerous. Developers and marketers are enthusiast and passionate about every new tool and technique, but what about the less tech-savvy online audience?Software developers create multi-functional, all-in-one, self-service applications that make people’s life much easier. Applications are developed by people, to reach other people, but they also need to be handled by people. This last group should not be ignored.On one side of the river we have developers who are crossing every technology line day after day. On the other side we have the people who discovered the huge potential of these tools, combined with the targets they can reach while using these applications. They may love the web, but a lot of them only know the basics of technology.

If you thought spam filters were trouble, read this!

By Tim Karpisek on 30 July 2008 in Email Marketing, Opt-in, Reporting, Trends, Deliverability, Technology, Lists

To avoid the massive spam waves, spam filtering mechanism were created.They all have their pro and contra's, but most of all they are managed by individual organizations or persons. Difficult to get a grip on and no legal aspects are involved in the process.A small overview:- IP blacklists: only IP related and therefore not that efficient since spammers switch IP's.- Content filtering: based on the emails content and sometimes with very unclear rules.- DNS lookups: not used everywhere and difficult to implement.So IPS's had to come up with something more specific on top of this existing mechanisms.