How to convince your boss to give you a bigger e-marketing budget By EmailGarage on 10 May 2012 in Email Marketing, Tips “Why on earth would you need a bigger budget… Can’t you send out our emails for free?” If you’re responsible for email marketing or communications in general, you’ve probably heard that question before….
4 tips to push direct sales through email marketing By EmailGarage on 3 May 2012 in Email Marketing, Tips, Targeting With a ROI of about 30 euros per 1 euro invested, email marketing continues to be one of the most profitable online channels. The possibility to segment and deliver according to interests and click through behavior allows marketers to nail the right message to the right person at exactly the right moment.
3 key insights to make your mobile email marketing work By EmailGarage on 19 April 2012 in Email Marketing, Rendering, Tips, Deliverability Mobile is a trend on the rise, and it doesn't seem that it will be ending anytime soon. That’s why it’s wise to optimize your emails and email strategy so they fit in a mobile environment. In our previous posts we’ve already given you tips on optimizing your emails for smartphones and tablets. But that’s just one – albeit important - part of a mobile strategy for your future email campaigns. Check out these 3 key findings to give you a better insight into mobile email marketing.
How to evaluate your subscription channels By EmailGarage on 12 April 2012 in Email Marketing, Tips, Deliverability, Technology Growing your database is important for your online marketing strategy, no need to point that out. If you are not harvesting new email addresses, your email database will shrink gradually because there are always a number of unsubscribes per mailing. That’s why investing in maintaining — and preferably growing — your email database, is critical for every email marketing strategy.
The ROI battle of links: emotional vs. functional By EmailGarage on 5 April 2012 in Email Marketing, Tips The success of email marketing is generally measured by the number of opens and clicks. And when we look at the number of clicks, we analyse the calls to action that best drive traffic, and mainly focus on optimizing those. However, most templates contain standard links in their framework, and investing in optimizing these functional links can also be worth your while.
10 things to do before you hit that “send” button By EmailGarage on 29 March 2012 in Email Marketing, Tips, Technology | 1 comment Rattling nerves. Shaky hands. Cold sweat. As an e-marketer you have undoubtedly felt the stress just before you hit that send button. You checked your email at least ten times, verified the ‘from’ and ‘reply to’ addresses, revised your subject lines, scanned the text for typo’s,… but still: right after your clicked ‘send’, you find out that one link doesn’t work properly. Bummer!
How to calculate the ROI on your email marketing By EmailGarage on 22 March 2012 in Email Marketing, Tips We admit it: it can be a tough one. For those who don’t want to go through the trouble of calculating the ROI on their own email program: most researches estimate the ROI of email marketing at 41,00 US Dollars or 31,00 Euros. This may be a benchmark of several international studies which can convince people to start with email marketing, but it tells you nothing about the ROI of your own campaigns.
Want to implement a popup registration box on your website? By EmailGarage on 15 March 2012 in Email Marketing, Opt-in, Trends, Tips, Targeting “How on earth do I add more relevant contacts in my email database?”… it’s a question you’ve undoubtedly asked yourself at some point. Well, to tell you the truth: there is no one-size-fits-all method that guarantees a huge email database. However, there is a clever way to have people subscribe to your newsletter and keep them connected. The secret is in the combination of good content and well-chosen and implemented tactics such as sender strategies, optimized registration, timing, automation,…
How to use Pinterest for email marketing By EmailGarage on 8 March 2012 in Email Marketing, Trends, Tips, Social media Pinterest is one of the rising stars on the social media firmament. This savvy tool allows you to create your own pinboards, which are basically interactive moodboards built with photos and videos. Consumers can create their own pinboard with cool stuff they’re intending to buy, their fashion preferences, their favorite recipes or musical interests, … the possibilities are endless.
4 methods to boost your brand credibility By EmailGarage on 2 February 2012 in Email Marketing, Tips Long gone are the days when advertisers had a monopoly on their communication media. The ‘social revolution’ completely altered the way consumers look for the best product or service to suit their needs.
7 tips to give your email marketing that human touch By EmailGarage on 12 January 2012 in Email Marketing, Tips 1. Tone of voice
Let your email reports and Google Analytics write your copy. By Tim Karpisek on 10 November 2011 in Email Marketing, Reporting, Tips, Copywriting As a marketer you will definitely have thought about which words you should use in your texts. F.i. providers of industrial commodities can talk about products, materials, goods, objects, articles,… Now, the tricky part is choosing the keyword that your reader will relate to the most.
How to get influencers to talk about you online By Tim Karpisek on 14 October 2011 in Email Marketing, Tips | 1 comment • 25% of search results from the world’s top 20 brands are links to user-generated content
How to use a RFM analysis to segment your email marketing database By Tim Karpisek on 7 October 2011 in Email Marketing, Tips It’s no secret that a well-segmented database is key to a personalized communication strategy. You can tailor your message perfectly to what your customers need. And as a company, you can quite easily track your campaign objectives.
Want to maximize response? Team up with your copywriter. By Tim Karpisek on 29 September 2011 in Email Marketing, Trends, Tips, Copywriting | 1 comment As an email marketer you will more than once have sat yourself behind your text editor, perfectly knowing what you want to write about. But somehow the words just don’t seem to come through. It’s no disgrace to have creative off-day. Sometimes it’s a better option to call in the cavalry: get a professional copywriter to provide you with well-written and structured content for your emails.