How to write a one-line strategy using the GET-TO-BY principle By EmailGarage on 25 June 2014 in Email Marketing, Tips Ask people about their email strategy and too often you will get the answer: “I want to get better conversion” or “I want to boost traffic to my site”. And though those are great objectives, they have little to do with strategy. Strategy is more about defining why you are using email as a channel. And as with most things, if you can explain it in a simple way, it’s good! We at EmailGarage summarize all our strategies in one sentence, by adding three simple words: GET, TO and BY.