Keep subject lines short and simple

By Tim Karpisek on 22 February 2010 in Email Marketing, Personalization, Tips, Copywriting | 3 comments

Epsilon research showed that shorter subject lines often correlate with higher open rates and click rates. Their experts evaluated the correlation between the length of a subject line of each campaign and the unique open and total click rates. In addition to that, the study suggests that subject line word order, word choice, and brand and audience awareness are also critical success factors.

Email Data Source - New Service Rating Tool

By Tim Karpisek on 16 February 2010 in Email Marketing, Reporting, Trends, Design, Tips, Deliverability, Technology, Surveys | 3 comments

When I got the email of my friend Bill last night I was very surprised of his new project. I must say it sounds promissing and looks amazing. This is why I decided to blog it for you. You don't want to mis this.

Email Summit Miami 2010 short wrap-up PPT

By Tim Karpisek on 9 February 2010 in Email Marketing, Trends, Tips, Social media, Events and seminars, Facebook | 2 comments

I wanted to share with you a short wrap-up presentation about the key findings of the MarketingSherpa Email Marketing Summit in Miami. It's a short one, but I'm still working on the longer version. We'll keep you posted.

2010 email marketing predections

By Tim Karpisek on 4 February 2010 in Email Marketing, Personalization, Trends, Design, Rendering, Tips, Deliverability, Targeting, Social media, Copywriting, Facebook | 3 comments

An overview of some famous quotes and predictions on email marketing in 2010:

The Miami MarketingSherpa Email Marketing Summit Overview

By Tim Karpisek on 26 January 2010 in Email Marketing, Trends, Tips, Events and seminars

After having 3 fascinating summit days in Miami it’s time for a general overview.

Day 3 @ the Miami MarketingSherpa Email

By Tim Karpisek on 22 January 2010 in Email Marketing, Opt-in, Trends, Rendering, Tips, Deliverability, Lists, Events and seminars, Facebook

The last day of this Miami summit was all about social and permission marketing.

Day 2 @ the Miami MarketingSherpa Email - part 2

By Tim Karpisek on 21 January 2010 in Email Marketing, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Events and seminars, Copywriting

Impossible to do all the sessions in one day; since it was a duel track of B2B and B2C cases.

Day 2 @ the Miami MarketingSherpa Email - part 1

By Tim Karpisek on 21 January 2010 in Email Marketing, Trends, Tips, Social media, Events and seminars, Facebook

Keynote speaker Joseph Jaffe presented his new book and theory “Flip the funnel”.

Day 1 @ the Miami MarketingSherpa Email Marketing Summit 2010

By Tim Karpisek on 21 January 2010 in Email Marketing, Personalization, Trends, Design, Tips, Targeting, Events and seminars, Copywriting, Landing pages

The kick-off of this Miami MarketringSherpa Email Summit started with a pre-workshop hosted by MarketingExperiments. Keynote speaker was Dr. Flint McGlaughlin. I’ve met Flint 2 years ago and every single one of his courses are still an eye opener to me.  The scientific approach on email marketing effectiveness is not only efficient; it also gives you a clear view and a reference method on each email marketing approach you are setting up.

What’s the ideal moment to send your e-news? Let Twitter help you.

By Tim Karpisek on 10 December 2009 in Email Marketing, Reporting, Trends, Tips, Technology, Targeting, Social media | 2 comments

Logical thinking, testing different times/days and carefully monitoring your email stats are usually good ways to find out when to send out your newsletter.  What if you could use Twitter to help you?

Email Marketing Master Class Speaker on YouTube

By Tim Karpisek on 16 November 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Social media, Events and seminars, Copywriting, Iab, Landing pages, Surveys, Facebook

Master Class speaker, Kenny Van Beeck, on YouTube.

1 day, 3 speakers, 2 cases and … a networking opportunity with other email marketeers.

By Tim Karpisek on 9 November 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Events and seminars, Copywriting, Iab, Landing pages, Surveys

We invite you to take part in our upcoming Email Marketing Master Classes. You can sign up for the Dutch session on Monday 14 December or join the French session on Thursday 17 December.

1 dag, 3 sprekers, 6 succesfactoren, 2 cases en … netwerken met andere e-mail marketeers.

By Tim Karpisek on 3 November 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Events and seminars, Copywriting, Iab, Landing pages, Surveys

We nodigen u graag uit om deel te nemen aan onze E-mailmarketing Master Class op maandag 14 december 2009.Met deze E-mailmarketing Master Class krijgt u de laatste stand van zaken aangereikt en spijkert u in één dag uw kennis bij. U krijgt de meest recente benchmark cijfers, praktische tips en concrete cases. Een ideale mix waarmee u direct uw voordeel kan doen om uw e-mailcampagnes te optimaliseren. Alles gebracht door praktijkexperten. Er worden die dag geen productdemo’s gegeven.

Why email subscribers unsubscribe

By Tim Karpisek on 21 September 2009 in Email Marketing, Opt-in, Personalization, Tips, Targeting, Landing pages

Instead of just throwing out a bunch of stuff that customers may or may not be interested in,” said Marcia Wilson, CEO of Daffy’s, “we target and focus on their particular likes and interests.”

Listen to your reader's unsubscribe feedback

By Tim Karpisek on 17 August 2009 in Email Marketing, Tips, Deliverability, Landing pages | 4 comments

Most marketers invest a lot of time in creating appealing e-mails, but forget to listen to the feedback given by their readers.