Do you know how your recipients behave? By Tim Karpisek on 10 August 2009 in Email Marketing, Personalization, Tips, Targeting Email marketers often shy away from behavioral targeted campaigns, because it’s a challenging task. However, while it may take some initial work to get going, the reward is well worth the effort. It will also give you an edge over your competitors. If it was easy to do, everyone would be doing it, wouldn’t they? For starters, focus on email metrics such as opens or clicks and remarket to them. Remarketing on click-throughs is easier when you categorize links and key off those categories when including content blocks.
How to deal with generated traffic? By Tim Karpisek on 4 August 2009 in Email Marketing, Tips, Deliverability, Technology A practical issue, sometimes forgotten, deals with generated traffic and bandwidth. As a marketer you want to generate traffic to your website with a clear call to action in your campaign. Of course you’ll have to bear in mind that generated traffic has to be dealt with by the server on which your website has been hosted and running. So make sure that (your providers) bandwidth is large enough to deal with the traffic generated by the mailings.
Fine-tune Email Frequency By Tim Karpisek on 4 August 2009 in Email Marketing, Trends, Tips, Targeting When wondering how often you should send emails, keep in mind that each audience and segment is different and should be treated accordingly. The only way to know the answer to this question is to test. Some high-end retailers can send daily, while others with less cult-like following could see a spike in unsubscribe rates if they began sending weekly. Whether the intent is to sell or inform, every email should include valuable content. If the content is relevant and valuable, frequency becomes secondary.
What links can do in your email By Tim Karpisek on 13 July 2009 in Email Marketing, Design, Tips, Copywriting Lots of emails are sent to generate traffic to websites. Promotional emails link to product pages, newsletters link to extensive articles, etc. This makes links in emails extremely valuable.
Use bookmarks to enhance the relevancy in your emails By Tim Karpisek on 22 June 2009 in Email Marketing, Design, Tips, Copywriting | 3 comments A bookmark is a link in one section of an email that links to another section of that same email. For instance, you’re likely to see these bookmarks in a table of contents at the top of the email.
Maximize customer satisfaction through email By Tim Karpisek on 18 June 2009 in Email Marketing, Tips, Targeting You may provide the greatest product in the world with the best service in the industry, but if it doesn't work for the customer, they are not going to be happy. After all, customer success is what customer satisfaction is built upon.
Respect your mobile email readers By Tim Karpisek on 8 June 2009 in Email Marketing, Trends, Design, Rendering, Tips, Deliverability, Technology, Social media, Copywriting | 1 comment The worldwide use of mobile internet is spreading like a wildfire. However reading email on mobile phones isn’t always that easy. That’s an issue you’d best keep in mind when drawing out your email campaigns.
First Belgian email marketing benchmark By Tim Karpisek on 28 May 2009 in Email Marketing, Reporting, Tips, Iab, Surveys On June 9 the first Belgian email marketing benchmarks will be revealed.
More revenue through relevance By Tim Karpisek on 20 May 2009 in Email Marketing, Personalization, Tips, Copywriting A single email can make or break a valuable customer relationship.
Use your first contact to engage with your customers By Tim Karpisek on 12 May 2009 in Personalization, Tips, Targeting We start this tip with an essential statement in email marketing: your first email will affect how they think about you and your brand or company. It can even determine whether they'll continue to do business with you.
Whitelisting vs. Reputation Management By Tim Karpisek on 4 May 2009 in Email Marketing, Trends, Tips, Deliverability, Technology | 1 comment In the battle against spam, ISP's came up with strong spamfilters. Due to this spam filtering process some legitimate emails were also blocked, known as false positives. To avoid this kind of email deliverability problems, a process of whitelisting was implemented, certainly not the easiest method. Why would an ISP whitelist a sender if it isn't of any interest for him. But anyway, whitelisting procedures are almost over. The new standard is Reputation Management.
The IAB email marketing cookbook 2009 By Tim Karpisek on 29 April 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Copywriting, Iab, Landing pages IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing. A must for every email marketer !!
Use e-coupons to increase product buys By Tim Karpisek on 28 April 2009 in Email Marketing, Personalization, Trends, Tips, Technology, Social media It’s a fact: EmailGarage customers are starting to use coupons in their email marketing more often. Email marketing allows you to make specific offers, targeted to different segments based on past purchases and activity.
Are you taking your recipients’ feedback seriously? By Tim Karpisek on 14 April 2009 in Email Marketing, Personalization, Tips | 1 comment Sending out your e-news or email campaigns on a regular basis is a wise decision. But be aware that, if you increase your frequency too much, you'll probably get more unsubscribes and spam complaints. Handle problems as they occur to minimize any damage to your sender reputation (still the number one factor ISPs consider when deciding whether to block, reroute, or deliver your email!). Correct problems as soon as you or you staff can: review messages in different browsers and platforms, clean up bad or broken HTML code, test all links and email addresses,…
Site navigation in email By Tim Karpisek on 30 March 2009 in Email Marketing, Design, Tips | 3 comments Did you knew that nearly 30 percent of marketers duplicate their site navigation in email ? Of those, 15 percent find it more effective than the main content in driving clicks, while 11 percent of marketers find their navigation converts better than the main content of their email.