Get more out of your out-of-office messages By Tim Karpisek on 25 July 2011 in Email Marketing, Trends, Tips, Deliverability When leaving the office for just a day or for a longer period, we make sure our contacts know we are away. But can’t we make our automated out-of-office replies more interesting and hook them up them with our email marketing campaigns? Sure we can.
How can email marketing help SEM? - Part II By Tim Karpisek on 12 May 2011 in Email Marketing, Opt-in, Personalization, Trends, Tips Last week’s tipmail focused on the fact that SEM can benefit your email marketing. SEM can guide the right people to your subscription pages and provide you with relevant keyword information. But, how can email marketing return the favor and help SEM?
Don’t let the benchmarks blind you By Tim Karpisek on 10 March 2011 in Reporting, Trends, Tips, Targeting One of the most crucial questions in email marketing is to determine whether or not your campaign was a success. But what defines success? Is it intensive click-through, is it a high opened rate or is it exceeding the existing industry benchmarks?
Will email marketers still make it to your inbox in the future? By Tim Karpisek on 5 August 2010 in Email Marketing, Trends, Design, Tips, Deliverability, Technology, Social media | 2 comments The landscape of traditional email marketing is changing more and more every day. One of the most significant evolutions is the rising popularity of smartphones and other mobile devices. People tend to read emails nowadays on their iPhone, Blackberry or Ipad.
E-couponing: a trend on the rise By Tim Karpisek on 26 July 2010 in Email Marketing, Personalization, Trends, Design, Tips, Technology, Targeting, Social media, Landing pages | 2 comments An e-coupon is just a fancy word for an electronic coupon. It’s easy: you print them at home and redeem them in stores when you go out shopping. And by the way things look, it’s very likely that the popularity of e-coupons will grow considerably in the future.Which types of e-coupons are available?
How to generate more clicks through social media sharing By Tim Karpisek on 19 July 2010 in Email Marketing, Trends, Tips, Technology, Social media, Facebook Email messages that include a social media sharing option like Twitter, Facebook and Linked In, generate a higher click-through rate (CTR) than those without sharing options. According to a study by GetResponse, messages with three or more sharing options generate an even higher CTR.
Use your email preheader as a selling opportunity By Tim Karpisek on 14 July 2010 in Email Marketing, Personalization, Trends, Design, Tips, Copywriting While most email marketers do include a preheader in their email designs, many businesses aren’t taking full advantage of that small yet important part of their email campaigns.
Will the new Hotmail change the Deliverability landscape? By Tim Karpisek on 25 June 2010 in Email Marketing, Opt-in, Trends, Deliverability, Technology The times in the fight against spam are changing. User feedback and perception is becoming more and more important. This will dramatically change the way we marketeers will have to think about our communication. Laws, bounce management, unsubscribes ... and relevancy will determine the fact that our emails will be delivered or not.
Behavioral email targeting improves your results By Tim Karpisek on 23 June 2010 in Email Marketing, Personalization, Trends, Tips, Targeting Email marketers often shy away from behavioral targeted communication. Maybe it just seems too challenging? But although it may take some initial work to get going, you’ll find the effort rewarding. And that’s just what gives you an edge over your competitors. After all: if it were easy, everyone would be doing it, right?
Email Data Source - New Service Rating Tool By Tim Karpisek on 16 February 2010 in Email Marketing, Reporting, Trends, Design, Tips, Deliverability, Technology, Surveys | 3 comments When I got the email of my friend Bill last night I was very surprised of his new project. I must say it sounds promissing and looks amazing. This is why I decided to blog it for you. You don't want to mis this.
30% d’augmentation du chiffre d'affaires en 2009 pour EmailGarage By Tim Karpisek on 16 February 2010 in Email Marketing, Trends EmailGarage, le plus grand bureau belge en full service email marketing, voit augmenter fortement son chiffre d'affaires. A la base de ce succès : la création d'une plateforme d’e-couponing, une forte croissance du portefeuille clients et quelques exercices d'intégration réussis.
30% omzetgroei voor EmailGarage in 2009 By Tim Karpisek on 16 February 2010 in Email Marketing, Trends EmailGarage, het grootste Belgische full service e-mailmarketing bureau, ziet zijn omzet fors stijgen. De creatie van een volwaardig e-couponingplatform, een sterke groei van de klantenportfolio en enkele geslaagde integratie-oefeningen liggen mee aan de basis van dit succes.
Create relevant email campaigns that make it to the inbox. By Tim Karpisek on 10 February 2010 in Email Marketing, Opt-in, Trends, Deliverability, Technology, Events and seminars Last year I presented a case @DigitalMarketingFirst on the importance of relevant communication in order to improve your reputation management and deliverability.
Email Summit Miami 2010 short wrap-up PPT By Tim Karpisek on 9 February 2010 in Email Marketing, Trends, Tips, Social media, Events and seminars, Facebook | 2 comments I wanted to share with you a short wrap-up presentation about the key findings of the MarketingSherpa Email Marketing Summit in Miami. It's a short one, but I'm still working on the longer version. We'll keep you posted.
2010 email marketing predections By Tim Karpisek on 4 February 2010 in Email Marketing, Personalization, Trends, Design, Rendering, Tips, Deliverability, Targeting, Social media, Copywriting, Facebook | 3 comments An overview of some famous quotes and predictions on email marketing in 2010: