The IAB email marketing cookbook 2009

By Tim Karpisek on 29 April 2009 in Email Marketing, Opt-in, Reporting, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology, Targeting, Lists, Copywriting, Iab, Landing pages

IAB Belgium and the email marketing taskforce launched the new “Email Marketing Cookbook”. This email marketing manual written by the IAB Email Marketing Taskforce gives a widespread overview of all you have to know about email marketing.  A must for every email marketer !!

Use e-coupons to increase product buys

By Tim Karpisek on 28 April 2009 in Email Marketing, Personalization, Trends, Tips, Technology, Social media

It’s a fact: EmailGarage customers are starting to use coupons in their email marketing more often. Email marketing allows you to make specific offers, targeted to different segments based on past purchases and activity.

New offices in Amsterdam and Paris

By Tim Karpisek on 10 April 2009 in Email Marketing, Trends, Rendering, Deliverability | 1 comment

Due to the demand from the French and Dutch market EmailGarage opened new offices in Amsterdam and Paris.

Create relevant email marketing campaigns

By Tim Karpisek on 2 March 2009 in Email Marketing, Personalization, Trends, Tips, Targeting | 2 comments

A single email can make or break a valuable customer relationship. So why are 89 % of today’s marketers still sending low-value, one-off broadcast email campaigns? It’s wiser to plan strategically and execute high-value individualized lifecycle marketing programs.

Start 2009 with a dialogue

By Tim Karpisek on 8 January 2009 in Personalization, Trends, Design, Targeting

 EmailGarage thinks that 2009 will be - more than ever - about dialogues.That’s why we decided to do a little experiment on the theme. We gave two artists we admire ‘carte blanche’ on the subject of dialogues: Dutch author Oscar Van den Boogaard and Belgian photographer Alex Salinas. They took on the challenge and created something new, fresh and intriguing about what ‘dialogues’ do, mean and provoke in our lives.As a thank you to all our blog readers, here’s the result of what both masters of dialogue came up with.

Online marketing trends for 2009

By Tim Karpisek on 6 January 2009 in Email Marketing, Personalization, Trends, Design, Rendering, Tips, Deliverability, Technology | 3 comments

Both ExactTarget and Jupiter Research are certain that the economical crisis will change the marketing landscape.

Verslag van het 27ste Internationaal Marketingcongres van de Stichting Marketing

By Tim Karpisek on 6 December 2008 in Trends, Authenticity

Gent, 5 en 6 december 2008

The new EmailGarage FaceBook page

By Tim Karpisek on 6 December 2008 in Email Marketing, Trends, Social media

Yes we did it! We created a brand new EmailGarage FaceBook page.

Email Marketing Forum 2008: The Presentations

By Tim Karpisek on 26 November 2008 in Email Marketing, Trends, Tips, Events and seminars | 1 comment

I had the opportunity to speak at the Email Marketing Forum 2008 in Brussels last week (November 20, 2008) where I presented some best practices for testing and optimizing email landing pages.

Today’s one-to-one marketing strategy is all about integration

By Tim Karpisek on 23 November 2008 in Email Marketing, Personalization, Trends | 2 comments

Digital communication is getting a bigger piece of the marketing strategy pie every year. Strong relationships with your customers become more important every day.Integration between three essential marketing elements is crucial to manage and increase the efficiency and productivity of your online customer contact, and offers a lot of opportunities. Email, CRM and web analytics all have specific advantages, combining these three offers even more added value.

New PHP API for EmailGarage

By Tim Karpisek on 21 November 2008 in Email Marketing, Trends, Technology

Our partners from Netlash developed a PHP API for the Ancienne Belgique project.

3 major takeaways on new test results for email send times

By Tim Karpisek on 13 November 2008 in Email Marketing, Trends, Surveys | 1 comment

Interesting Podcast by EmailSherpa on US send times in email marketing.

There’s no point in creating yet more marketing silos, integration brings the power to actually move the needle.

By Tim Karpisek on 15 October 2008 in Email Marketing, Trends

I read this statement from Jim Novo as a comment on a Ron Shevlin post about new ways of unconventional marketing. Novo's comment gave me some food for thought. After all what is the use of non-stop adoption of new kinds of marketing media if we (as marketeers) do not understand and/or do not know how to use these media. Be it stand alone or as a part of the marketing mix.

In-mail video streaming

By Tim Karpisek on 14 October 2008 in Email Marketing, Trends, Design, Rendering, Tips, Deliverability, Technology

We get a lot of questions if it is possible to produce "wow-effect" video emailing campaigns.

Fidélisation : La personnalisation, facteur de succès de l'e-mailing

By Tim Karpisek on 25 September 2008 in Email Marketing, Personalization, Trends, Design, Tips, Events and seminars, Français

Le magazine "Marketing Direct" de ce mois de septembre 2008 publie un article très intéressant sur la fidélisation grâce à la personnalisation des emails. Il mentionne que si l'email s'est imposé timidement sur le marché de la communication directe, notamment pour des problèmes de disponibilité de bases d'adresses et de routage, il a aujourd'hui trouvé sa place. Et, grâce aux possibilités de personnalisation offertes par les résultats de solutions d'analyse,il permet de renforcer les stratégies de fidélisation par email.