How to use AuthorRank in email marketing Par EmailGarage le 6 juin 2013 à Email Marketing, Authenticity ‘AuthorRank’. Just open any website about digital marketing and it will definitely pop up as one of the hot topics. This nifty approach is in fact a new metric in which content can be ranked according to the author who created it. But how do you know who has written a piece of unique content? With AuthorRank content creators can link their content to their Google+ profile by using rich snippets. This way Google can link that piece of unique content to a certain profile on Google+.
Ever tried the 3C model to refine your email marketing strategy? Par EmailGarage le 29 mai 2013 à Email Marketing, Rendering, Tips, Authenticity If we’d ask you about your strategy, would you be able to clearly define it? We’re just wondering, as most of the time we get no answer to that question. Or we get an answer to an entirely different question. Saying you want to ‘increase sales with 40% over a period of 3 years’ is not a strategy. That’s a goal. Stating you want to ‘help people differentiate themselves and help them build their own identity’ is a vision. Saying ‘you want to keep your promise of a fulfilling lifetime ownership experience by offering the best quality possible’ is your mission statement. And finally, if you think your strategy is ‘doing email marketing’, well that’s more of a tactic. But… what exactly is strategy then?
Why context marketing is the next big thing in email marketing Par EmailGarage le 23 mai 2013 à Email Marketing, Reporting, Personalization, Rendering, Tips, Social media “If content is king, context is queen”. It’s not just about what you are saying. When you are saying it, and exactly which words you’re using are crucial as well. Makes sense, doesn’t it? Imagine you have to get your message across to two people. You know one person’s age, gender and interests, … and the other one is a complete stranger. Obviously, your approach will be different. The person whose details you know, will get a more personalized experience as you would adapt your content to the context.
Why visualizing your database is key Par EmailGarage le 14 mai 2013 à Email Marketing, Reporting, Trends, Tips ‘How big is your database?’ No doubt you’ve been asked this question before. And evidently, this doesn’t mean people are interested in the size of your database in bytes. They just want to know how many email addresses are in it. But when you think about it, how relevant is this question really?
How your email expertise can help other company departments Par EmailGarage le 30 avril 2013 à Email Marketing, Tips, Targeting Marketers tend to focus on high open and clickthrough rates, finding ways to grow their list, improve conversion,… and for most of the time, that will be one of their main goals. In essence, when you’re talking about email marketing, most heads will turn towards the marketing department. But is email marketing sole property of those marketers? The answer is ‘no’.
Transactional emails for offline retailers? Here’s how it’s done Par EmailGarage le 24 avril 2013 à Email Marketing, Personalization, Tips Transactional emails are a powerful tool to engage your customer in one of the crucial stages in the customer lifecycle: the moment of purchase. These emails help you jumpstart the relationship, enhance customer engagement and reinforce your brand image. And here’s an extra incentive: transactional emails triggered by an offline purchase will have an even higher engagement rate.
5 new metrics to improve your email marketing! Par EmailGarage le 18 avril 2013 à Email Marketing, Reporting, Trends, Tips, Social media When we think about email marketing metrics, the first things that come to mind are definitely opened and clicked rates. When thinking a little further, we also take unsubscribe rates, delivery rates, bounce rates, date and time reports into account. And let’s be frank about it: these metrics are the backbone of any solid reporting… but they don’t completely reveal how your email marketing strategy affects your business.
What can you learn from your B2B or B2C counterparts? Par EmailGarage le 11 avril 2013 à Email Marketing, Trends, Rendering, Tips “Do you have clients in B2B?”, “Can you show me proven campaigns in B2C relationship building?”, “How do you manage lead nurturing via email?” … These are some of the questions we get on a daily basis. Many companies draw a strict line between B2B and B2C email marketing because the approach seems to be completely different. But, is it really? Because remember, it’s all people’s business out there. And behind every personal email address, there’s a B2C consumer as well as a B2B purchaser.Admittedly, there is a difference between B2B and B2C email marketing. But in essence, the difference isn’t as big as you would expect.
Big data in email marketing: too much to handle? Par EmailGarage le 12 mars 2013 à Email Marketing, Trends, Tips Big data, according to many marketers, is thé challenge for 2013.
Basic, intermediate or expert? 3 whitepapers tailored to your needs Par EmailGarage le 27 février 2013 à Email Marketing, Trends, Tips, Blogroll We’re not sending you a regular tipmail today. Instead, we wanted to share the exclusivelaunch of our brand new whitepaper with you!
Video: best email marketing tactics for 2013 Par EmailGarage le 18 février 2013 à Email Marketing, Personalization, Trends, Design, Tips, Social media, Copywriting, Blogroll On November 22, 2012 we presented the 5 best email tactics at the Belgian Email Marketing Forum in Brussels. As the session was filled with some of the best practices around and a selection of interesting cases, we’d like to share the presentation with you.
How to see if your emails are reaching the inbox Par EmailGarage le 7 février 2013 à Email Marketing, Tips, Deliverability, Blogroll Deliverability — okay, we know it’s not the sexiest of topics — is crucial in any email strategy. But we’re not here to tell you about the key influencers that improve your online reputation. Let’s go one step back and introduce you to two great tools for auditing your own infrastructure or your ESP’s IP range. And before you start panicking: you won’t have to run this by IT or tech support! In just a couple of minutes you’ll have a pretty good insight on your own reputation.
What can we learn from Twitter’s email marketing strategy? Par EmailGarage le 31 janvier 2013 à Email Marketing, Tips, Targeting, Social media, Blogroll Which is the most effective marketing channel: email or social? We bet every single marketeer out there has been asked this question or has at least overheard a discussion on the theme. Well, let’s be clear on this: there is no relevance in this discussion whatsoever.
Special characters: annoying or worth your while? Par EmailGarage le 24 janvier 2013 à Email Marketing, Personalization, Design, Blogroll You’ve more than likely seen them pop in a subject line. The sparkling ★, The dynamic ✈ or the lovely ♥. Recently, marketers seem to have rediscovered the symbols and started adopting them in their subject lines. Their main motivation: it makes you stand out in the crowd.
The 5 best post-purchase email messages Par EmailGarage le 3 janvier 2013 à Email Marketing, Tips, Targeting The holidays have passed, and all our presents to family and friends are handed out. To avoid the hassle, most of us here at EmailGarage chose to buy our presents online. So we decided to do a little test and shop at different online stores to see what happens after the purchase. The result was quite striking because what really happened was, well ermz…. nothing.