Why context marketing is the next big thing in email marketing Par EmailGarage le 23 mai 2013 à Email Marketing, Reporting, Personalization, Rendering, Tips, Social media “If content is king, context is queen”. It’s not just about what you are saying. When you are saying it, and exactly which words you’re using are crucial as well. Makes sense, doesn’t it? Imagine you have to get your message across to two people. You know one person’s age, gender and interests, … and the other one is a complete stranger. Obviously, your approach will be different. The person whose details you know, will get a more personalized experience as you would adapt your content to the context.
5 new metrics to improve your email marketing! Par EmailGarage le 18 avril 2013 à Email Marketing, Reporting, Trends, Tips, Social media When we think about email marketing metrics, the first things that come to mind are definitely opened and clicked rates. When thinking a little further, we also take unsubscribe rates, delivery rates, bounce rates, date and time reports into account. And let’s be frank about it: these metrics are the backbone of any solid reporting… but they don’t completely reveal how your email marketing strategy affects your business.
Video: best email marketing tactics for 2013 Par EmailGarage le 18 février 2013 à Email Marketing, Personalization, Trends, Design, Tips, Social media, Copywriting, Blogroll On November 22, 2012 we presented the 5 best email tactics at the Belgian Email Marketing Forum in Brussels. As the session was filled with some of the best practices around and a selection of interesting cases, we’d like to share the presentation with you.
What can we learn from Twitter’s email marketing strategy? Par EmailGarage le 31 janvier 2013 à Email Marketing, Tips, Targeting, Social media, Blogroll Which is the most effective marketing channel: email or social? We bet every single marketeer out there has been asked this question or has at least overheard a discussion on the theme. Well, let’s be clear on this: there is no relevance in this discussion whatsoever.
5 things you should know about effective preference centers Par EmailGarage le 5 juillet 2012 à Email Marketing, Tips, Social media What if your contacts could determine the frequency of your email, which content they would like to receive and even on which other channels they want to follow you? Looks tough? Well, in fact it isn't all that hard. All you have to do is set up a web form that allows them to choose their preferred communication type. We know, these forms have been around for a while. But for some reason, they don't seem to really catch on. And that's a pity, because these ‘preference centers’ have an enormous potential.
How to use Pinterest for email marketing Par EmailGarage le 8 mars 2012 à Email Marketing, Trends, Tips, Social media Pinterest is one of the rising stars on the social media firmament. This savvy tool allows you to create your own pinboards, which are basically interactive moodboards built with photos and videos. Consumers can create their own pinboard with cool stuff they’re intending to buy, their fashion preferences, their favorite recipes or musical interests, … the possibilities are endless.
How to deal with inactive subscribers Par Tim Karpisek le 14 décembre 2010 à Email Marketing, Tips, Lists, Social media Every marketer knows the frustration created by inactive subscribers. It’s just the fact that we don’t know the reason why they are inactive. That makes marketers wonder whether they should do something about these subscribers or simply continue sending .
Two good reasons to add an opt-in link to your email message Par Tim Karpisek le 10 novembre 2010 à Opt-in, Tips, Social media You may ask yourself: “Is there any reason why I should add an opt-in link my emails when I’m already using a opt-in database?” This may seem like a rhetorical question, but in fact it’s not. If you want to seize every opportunity to continue building your customer database, there are two very good reasons why you should...
How to grow your contact database effectively Par Tim Karpisek le 11 octobre 2010 à Email Marketing, Design, Tips, Social media | 1 comment Every marketer wants their contact database for email marketing campaigns to grow fast and with the right kind of information. A great contact database is filled with customers and prospects who have agreed to receive information from you. People who can be called upon if the time and/or the offer is right.
Will email marketers still make it to your inbox in the future? Par Tim Karpisek le 5 août 2010 à Email Marketing, Trends, Design, Tips, Deliverability, Technology, Social media | 2 comments The landscape of traditional email marketing is changing more and more every day. One of the most significant evolutions is the rising popularity of smartphones and other mobile devices. People tend to read emails nowadays on their iPhone, Blackberry or Ipad.
E-couponing: a trend on the rise Par Tim Karpisek le 26 juillet 2010 à Email Marketing, Personalization, Trends, Design, Tips, Technology, Targeting, Social media, Landing pages | 2 comments An e-coupon is just a fancy word for an electronic coupon. It’s easy: you print them at home and redeem them in stores when you go out shopping. And by the way things look, it’s very likely that the popularity of e-coupons will grow considerably in the future.Which types of e-coupons are available?
How to generate more clicks through social media sharing Par Tim Karpisek le 19 juillet 2010 à Email Marketing, Trends, Tips, Technology, Social media, Facebook Email messages that include a social media sharing option like Twitter, Facebook and Linked In, generate a higher click-through rate (CTR) than those without sharing options. According to a study by GetResponse, messages with three or more sharing options generate an even higher CTR.
Twitterize Your Email Subject Lines Par Tim Karpisek le 7 juillet 2010 à Email Marketing, Tips, Social media, Copywriting A good subject line is like a good tweet: it earns a click to read further.
Email Summit Miami 2010 short wrap-up PPT Par Tim Karpisek le 9 février 2010 à Email Marketing, Trends, Tips, Social media, Events and seminars, Facebook | 2 comments I wanted to share with you a short wrap-up presentation about the key findings of the MarketingSherpa Email Marketing Summit in Miami. It's a short one, but I'm still working on the longer version. We'll keep you posted.
2010 email marketing predections Par Tim Karpisek le 4 février 2010 à Email Marketing, Personalization, Trends, Design, Rendering, Tips, Deliverability, Targeting, Social media, Copywriting, Facebook | 3 comments An overview of some famous quotes and predictions on email marketing in 2010: