How your email expertise can help other company departments Par EmailGarage le 30 avril 2013 à Email Marketing, Tips, Targeting Marketers tend to focus on high open and clickthrough rates, finding ways to grow their list, improve conversion,… and for most of the time, that will be one of their main goals. In essence, when you’re talking about email marketing, most heads will turn towards the marketing department. But is email marketing sole property of those marketers? The answer is ‘no’.
What can we learn from Twitter’s email marketing strategy? Par EmailGarage le 31 janvier 2013 à Email Marketing, Tips, Targeting, Social media, Blogroll Which is the most effective marketing channel: email or social? We bet every single marketeer out there has been asked this question or has at least overheard a discussion on the theme. Well, let’s be clear on this: there is no relevance in this discussion whatsoever.
The 5 best post-purchase email messages Par EmailGarage le 3 janvier 2013 à Email Marketing, Tips, Targeting The holidays have passed, and all our presents to family and friends are handed out. To avoid the hassle, most of us here at EmailGarage chose to buy our presents online. So we decided to do a little test and shop at different online stores to see what happens after the purchase. The result was quite striking because what really happened was, well ermz…. nothing.
10 tips to boost the data quality of your web forms Par EmailGarage le 4 octobre 2012 à Email Marketing, Tips, Targeting, Landing pages What’s more important: getting lots of data or getting the best possible data? In a perfect world you‘d probably get both. But if you want to start off with a good data mining strategy, start by building a web form that captures the right data flawlessly.
How to build a birthday email program in 7 steps Par EmailGarage le 13 septembre 2012 à Email Marketing, Personalization, Tips, Targeting Anybody out there who doesn’t like their birthday? Chances are slim, considering it’s that one special day when it’s all about YOU. You’re overloaded with hugs and kisses from family and friends, plus you’re treated to all those cool presents. No wonder you’re feeling on top of the world.
What’s the email lifetime value of your subscribers? Par EmailGarage le 9 août 2012 à Email Marketing, Opt-in, Tips, Targeting Admittedly, this is not an easy one. It will take quite some digging into your CRM and some extensive talks with sales people. But once you have calculated your Customer Lifetime Value, you’ll truly understand the value of a growing database, the value of an open and the value of a click.
4 polls that work like magic in email marketing Par EmailGarage le 19 juillet 2012 à Email Marketing, Tips, Targeting, Surveys Email marketing is a great way to build a relationship and interact with your consumers. Yet the focus lies more on relationship building than on the interaction itself. Email marketers can send emails with content perfectly personalized and tailored to the customer's needs at the right time. Yet, it remains pushed content, aimed at getting them to your website and starting the conversation.
How to use word-of-mouth and viral strategies for email marketing Par EmailGarage le 12 juillet 2012 à Email Marketing, Tips, Targeting Word-of-mouth marketing or campaigns going viral, aren’t those every marketer’s wet dream? Makes sense, because over the last few years marketing has shifted drastically from push to pull marketing. Today the consumer is in control. And consumers trust each other, rather than taglines on your next billboard. That’s where the opportunities are: a viral campaign is linked to consumers being in control and peer recommendations are based on peer trust. But then again, what is the difference?
10 tips to engage people through your welcome message Par EmailGarage le 21 juin 2012 à Email Marketing, Opt-in, Personalization, Tips, Targeting A highly qualified database that grows on a daily basis with a near-zero bounce or unsubscribe rate ... isn’t that every direct marketer’s wet dream? Attaining that is possible, but it requires that you roll up your sleeves and really get down to business.
How to use demographics to target the right audience Par EmailGarage le 31 mai 2012 à Email Marketing, Opt-in, Personalization, Tips, Targeting, Lists If you’re an email marketer, you’ll know how segmentation helps you connect with specific target audiences. It’s a highly effective approach to spark their particular interests. In practice however, things can get a bit tricky.
4 tips to push direct sales through email marketing Par EmailGarage le 3 mai 2012 à Email Marketing, Tips, Targeting With a ROI of about 30 euros per 1 euro invested, email marketing continues to be one of the most profitable online channels. The possibility to segment and deliver according to interests and click through behavior allows marketers to nail the right message to the right person at exactly the right moment.
Want to implement a popup registration box on your website? Par EmailGarage le 15 mars 2012 à Email Marketing, Opt-in, Trends, Tips, Targeting “How on earth do I add more relevant contacts in my email database?”… it’s a question you’ve undoubtedly asked yourself at some point. Well, to tell you the truth: there is no one-size-fits-all method that guarantees a huge email database. However, there is a clever way to have people subscribe to your newsletter and keep them connected. The secret is in the combination of good content and well-chosen and implemented tactics such as sender strategies, optimized registration, timing, automation,…
Don’t let the summer stop your email marketing Par Tim Karpisek le 27 juin 2011 à Email Marketing, Tips, Targeting The official start of the summer might not guarantee a sudden switch to bright shiny weather, but it surely brings a big change to your email communication. A lot of your contacts will be on vacation. They may stop reading your emails for weeks. To get the most out of it, it’s important to adjust your email marketing campaigns to this atypical period of the year.
Cut down your bounce rate by learning how spam filters work Par Tim Karpisek le 16 juin 2011 à Email Marketing, Tips, Deliverability, Targeting Overeager spam filters are one of the most common reasons your emails bounce. Even emails sent with the best intentions can end up in your contact’s junk mail folder. To avoid this and reach a higher deliverability it’s vital to understand how these spam filters work.
Don’t let the benchmarks blind you Par Tim Karpisek le 10 mars 2011 à Reporting, Trends, Tips, Targeting One of the most crucial questions in email marketing is to determine whether or not your campaign was a success. But what defines success? Is it intensive click-through, is it a high opened rate or is it exceeding the existing industry benchmarks?