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Buro Market Buro Market is an office furniture Mega store founded in 1980, with a branches all over Belgium. We have our own extensive catalogue with a range of 10.000 pieces of office furniture and accessories, delivered and mounted within 48hrs on appointment with our clients. 2.500 office supplies are directly available - off the shelf in all our Mega stores. Our clients range from large companies to private customers. Buro Market's objectives “Spirit”, our business newsletter with tips and advice aimed specifically at the B2B market, was published on paper and distributed by regular mail for the last 10 years. By popular demand of our clients, in order to attract more visitors to our website and to save on mailings budgets, we decided to publish “Spirit” on our website. Additionally we switched from a quarterly paper newsletter to a bimonthly e-mailing. Thanks to the Dynamic EmailGarage tool tool, “Spirit” can be sent to over 8.000 e-mail addresses easily - we are now giving useful tips and advice to many companies in Belgium and are branding our name strongly as well. The advantage of preparing everything offline and uploading our data to an e-newsletter template is an important time saver. And not only does it save us tons of work and time, but our company is always represented in the same way as we create an image. With the EmailGarage tool we are preparing, updating and cleaning our mailing list in no time. Another great asset is the EmailGarage tool which keeps a black list of our mailing list with the people who have unsubscribed. It’s also possible to track the whole mailing process by watching our statistics online. We immediately know if our e-mailings are successful. At first we were only planning on using the tool as a “test”, but as we really like it, we now upgraded from the basic to the Pro version. EmailGarage' tools save us considerable time, so we can now invest more time and effort in other important marketing issues. Back to overview > |
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