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Customers |
Coface Euro DB
David Demerie - International manager
Coface Euro DB is one of the major players in the field of legal and financial information. This information is consolidated into business reports, which are available online on our website. Several thousands of customers have already discovered the advantages of up to date information.
With the continuous expansion of the European Union and the growth of the world economy, access to business information from all over the world, has become crucial. That is why we have developed several partnerships in order to be able to offer our customers online access to many countries. As a matter of fact, we now have almost 60 countries available online. We try to keep an edge by putting online as many countries as possible.
We first started using the EmailGarage tool tool a few months ago. We were about to put Asia and Eastern Europe online and we wanted to communicate this to all of our customers. A traditional mailing was out of the question, since we have customers all over the world and the costs would most definitely be too high. EmailGarage presented us just the solution we were looking for. They created a template that is now used in every e-mail action. Furthermore, the tracking options allowed us to really see which customers opened the email and measure which links were clicked on.
The results of our first emailing were dazzling. Nearly 65 % of our customers opened the mail and 20 % moved on to visit the website. But the most interesting part is yet to come. We noticed a 30 % increase in sales as a result of our e-mailing. Our existing customers quickly discovered the advantages of having an online access to information from Asia and Eastern Europe. But to our surprise, we re-activated customers that had not used our services for several months.
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