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IDS Scheer – excellence in e-marketing Joost Dejonckheere – marketing and communication manager IDS Scheer was chosen by Gartner as the world leader in business process management. Its ARIS Process Platform offers solutions for the development, implementation and analysis of business processes. IDS Scheer works in close association with SAP, both in the field of consultancy and technology. Incorporated by Professor August-Wilhelm Scheer in 1984, IDS Scheer today services more than 4.000 customers in more than 50 countries and is listed in the TecDax index on the Frankfurt Stock Exchange. E is for excellence In the overexposed economics of today, it needs much more than just a whistle to get your products in the minds of the people you think should have them. In addition to that, the ICT tools and consultancy of IDS Scheer need to penetrate into the minds of business people. We need to broadcast above the limits of the ICT management of the bigger companies. Since March 2005 we use the EmailGarage tool to invite our prospects to our informative seminars and eventually generate commercial leads. To maximize the response, we combine the old fashioned paper invitation method with the contemporary e-invitation method. Paper invitations cost time and money we are only willing to allocate for a limited period. The EmailGarage tool drives us beyond the paper way. The “Pro” version allows us to do the full track of inviting, reminding, confirming, referring, and thanking our contacts in a most control centric and cost effective way. Its features let us effectively clean up and fill our CRM database, and communicate at an even higher level. Our own e-newsletter driven by the EmailGarage tool is on its way… But even more important than the tool itself are the makers of it, the people of Emailgarage. Not only are they have a quality and customer centric minded, with their experience in marketing they really think along with us and anticipate. That’s how we became fan of both the people and the tool. Back to overview > |
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