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Profile management |
Treat each contact as an individual
Organise and segment your customer profiles with a minimum of fuss. Allocate labels to each profile to differentiate it and ear-mark it for future use - thereby gaining total freedom in how your contacts are segmented.
This allows you to easily organise your contacts along the lines that you specify. Multiple
labels can be applied to each contact and each label can be used as the foundation of an email campaign - thus building a solid marketing data intelligence framework.
Case study
Europa Car-Hire sends an email to their database mentioning their summer discount offers. All recipients that click on the link about travelling to France receive the label “France” on their profile.
Similarly any recipient who clicked on the link for Poland will receive the “Poland” label on their profile. Recipients that clicked on both links, receive both labels.
The labels then ensure that the right follow-up message is sent to the right customers. |
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