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Reporting & Analysis |
Visual and cross campaign reporting
Fast, accurate, clear and realtime
EmailGarage 6.0 also provides you with many fast, accurate and clear methods to report your campaign results. Graphically present these results in a variety of ways to suit your specific requirements. All from within the application itself. You can export your campaign in your preferred format (html, xml, pdf, etc.) or print them out directly.
The powerful cross-campaign reporting allows you to measure & monitor customer behaviour and value over time and over channels. This valuable insight
allows you to build relevant (event-driven) campaigns resulting in better customer brand experience, higher sales & marketing return and a clear competitive advantage.
The detailed ROI reporting functionality means that assessing the cost-effectiveness of your campaigns is simple, efficient and clear.
There is also the option to create and control sub-user accounts that allow team members to work on specified aspects of larger campaigns.
Case study
Peter from Europa Car-Hire runs the email newsletter but he has created sub-accounts so that Pierre can write the specific content for the “South of France” element and Piotr can do the same for the “Poland” section.
Peter has a monthly meeting with his manager to discuss the progress of the email programme. By using the graphical reporting feature, he communicates the relevant campaign results, return on investment and the key customer lifecycle data in an accurate manner.
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