The worldwide use of mobile internet is spreading like a wildfire. However reading email on mobile phones isn’t always that easy. That’s an issue you’d best keep in mind when drawing out your email campaigns.
But how exactly do you go about keeping this important user group satisfied? For starters, you could shorten and clearly describe your URLs. That will prevent them from being cut halfway, making them useless.
Also keep an eye on the weight of your images and optimize rendering when images or html are turned off. And it’s always a clever idea to add a link to view the message in its full glory on your website.
Mobile email usage will keep on growing as smartphones and mobile web devices become standard. Make sure your email communication is optimized for this mobile (r)evolution.