Door Tim Karpisek op 7 juli 2010 in
Email Marketing, Tips, Social media, Copywriting
A good subject line is like a good tweet: it earns a click to read further.
We tweet links that amuse, outrage or inspire us. We write our tweets to get others to click. Some are effective and a few even more.
Your subject line has the same mission: earn a click to open the email. The same principles prompt this response for both tweets and subject lines.