The landscape of traditional email marketing is changing more and more every day. One of the most significant evolutions is the rising popularity of smartphones and other mobile devices. People tend to read emails nowadays on their iPhone, Blackberry or Ipad.

So will email marketers still be able to reach these people? Yes they will, as long as they implement the following proactive steps:

1. Insert a ‘view this on a mobile device’-link in your emails

2. Link the email to a mobile application

3. Add ‘mobile’ as a choice in the preferences of your readers.