5 new metrics to improve your email marketing! Door EmailGarage op 18 april 2013 in Email Marketing, Reporting, Trends, Tips, Social media When we think about email marketing metrics, the first things that come to mind are definitely opened and clicked rates. When thinking a little further, we also take unsubscribe rates, delivery rates, bounce rates, date and time reports into account. And let’s be frank about it: these metrics are the backbone of any solid reporting… but they don’t completely reveal how your email marketing strategy affects your business.
Video: best email marketing tactics for 2013 Door EmailGarage op 18 februari 2013 in Email Marketing, Personalization, Trends, Design, Tips, Social media, Copywriting, Blogroll On November 22, 2012 we presented the 5 best email tactics at the Belgian Email Marketing Forum in Brussels. As the session was filled with some of the best practices around and a selection of interesting cases, we’d like to share the presentation with you.
What can we learn from Twitter’s email marketing strategy? Door EmailGarage op 31 januari 2013 in Email Marketing, Tips, Targeting, Social media, Blogroll Which is the most effective marketing channel: email or social? We bet every single marketeer out there has been asked this question or has at least overheard a discussion on the theme. Well, let’s be clear on this: there is no relevance in this discussion whatsoever.
5 things you should know about effective preference centers Door EmailGarage op 5 juli 2012 in Email Marketing, Tips, Social media What if your contacts could determine the frequency of your email, which content they would like to receive and even on which other channels they want to follow you? Looks tough? Well, in fact it isn't all that hard. All you have to do is set up a web form that allows them to choose their preferred communication type. We know, these forms have been around for a while. But for some reason, they don't seem to really catch on. And that's a pity, because these ‘preference centers’ have an enormous potential.
How to use Pinterest for email marketing Door EmailGarage op 8 maart 2012 in Email Marketing, Trends, Tips, Social media Pinterest is one of the rising stars on the social media firmament. This savvy tool allows you to create your own pinboards, which are basically interactive moodboards built with photos and videos. Consumers can create their own pinboard with cool stuff they’re intending to buy, their fashion preferences, their favorite recipes or musical interests, … the possibilities are endless.
How to deal with inactive subscribers Door Tim Karpisek op 14 december 2010 in Email Marketing, Tips, Lists, Social media Every marketer knows the frustration created by inactive subscribers. It’s just the fact that we don’t know the reason why they are inactive. That makes marketers wonder whether they should do something about these subscribers or simply continue sending .
Two good reasons to add an opt-in link to your email message Door Tim Karpisek op 10 november 2010 in Opt-in, Tips, Social media You may ask yourself: “Is there any reason why I should add an opt-in link my emails when I’m already using a opt-in database?” This may seem like a rhetorical question, but in fact it’s not. If you want to seize every opportunity to continue building your customer database, there are two very good reasons why you should...
How to grow your contact database effectively Door Tim Karpisek op 11 oktober 2010 in Email Marketing, Design, Tips, Social media | 1 comment Every marketer wants their contact database for email marketing campaigns to grow fast and with the right kind of information. A great contact database is filled with customers and prospects who have agreed to receive information from you. People who can be called upon if the time and/or the offer is right.
Will email marketers still make it to your inbox in the future? Door Tim Karpisek op 5 augustus 2010 in Email Marketing, Trends, Design, Tips, Deliverability, Technology, Social media | 2 comments The landscape of traditional email marketing is changing more and more every day. One of the most significant evolutions is the rising popularity of smartphones and other mobile devices. People tend to read emails nowadays on their iPhone, Blackberry or Ipad.
E-couponing: a trend on the rise Door Tim Karpisek op 26 juli 2010 in Email Marketing, Personalization, Trends, Design, Tips, Technology, Targeting, Social media, Landing pages | 2 comments An e-coupon is just a fancy word for an electronic coupon. It’s easy: you print them at home and redeem them in stores when you go out shopping. And by the way things look, it’s very likely that the popularity of e-coupons will grow considerably in the future.Which types of e-coupons are available?
How to generate more clicks through social media sharing Door Tim Karpisek op 19 juli 2010 in Email Marketing, Trends, Tips, Technology, Social media, Facebook Email messages that include a social media sharing option like Twitter, Facebook and Linked In, generate a higher click-through rate (CTR) than those without sharing options. According to a study by GetResponse, messages with three or more sharing options generate an even higher CTR.
Twitterize Your Email Subject Lines Door Tim Karpisek op 7 juli 2010 in Email Marketing, Tips, Social media, Copywriting A good subject line is like a good tweet: it earns a click to read further.
Email Summit Miami 2010 short wrap-up PPT Door Tim Karpisek op 9 februari 2010 in Email Marketing, Trends, Tips, Social media, Events and seminars, Facebook | 2 comments I wanted to share with you a short wrap-up presentation about the key findings of the MarketingSherpa Email Marketing Summit in Miami. It's a short one, but I'm still working on the longer version. We'll keep you posted.
2010 email marketing predections Door Tim Karpisek op 4 februari 2010 in Email Marketing, Personalization, Trends, Design, Rendering, Tips, Deliverability, Targeting, Social media, Copywriting, Facebook | 3 comments An overview of some famous quotes and predictions on email marketing in 2010:
Day 2 @ the Miami MarketingSherpa Email - part 1 Door Tim Karpisek op 21 januari 2010 in Email Marketing, Trends, Tips, Social media, Events and seminars, Facebook Keynote speaker Joseph Jaffe presented his new book and theory “Flip the funnel”.