Why visualizing your database is key Door EmailGarage op 14 mei 2013 in Email Marketing, Reporting, Trends, Tips ‘How big is your database?’ No doubt you’ve been asked this question before. And evidently, this doesn’t mean people are interested in the size of your database in bytes. They just want to know how many email addresses are in it. But when you think about it, how relevant is this question really?
5 new metrics to improve your email marketing! Door EmailGarage op 18 april 2013 in Email Marketing, Reporting, Trends, Tips, Social media When we think about email marketing metrics, the first things that come to mind are definitely opened and clicked rates. When thinking a little further, we also take unsubscribe rates, delivery rates, bounce rates, date and time reports into account. And let’s be frank about it: these metrics are the backbone of any solid reporting… but they don’t completely reveal how your email marketing strategy affects your business.
What can you learn from your B2B or B2C counterparts? Door EmailGarage op 11 april 2013 in Email Marketing, Trends, Rendering, Tips “Do you have clients in B2B?”, “Can you show me proven campaigns in B2C relationship building?”, “How do you manage lead nurturing via email?” … These are some of the questions we get on a daily basis. Many companies draw a strict line between B2B and B2C email marketing because the approach seems to be completely different. But, is it really? Because remember, it’s all people’s business out there. And behind every personal email address, there’s a B2C consumer as well as a B2B purchaser.Admittedly, there is a difference between B2B and B2C email marketing. But in essence, the difference isn’t as big as you would expect.
Big data in email marketing: too much to handle? Door EmailGarage op 12 maart 2013 in Email Marketing, Trends, Tips Big data, according to many marketers, is thé challenge for 2013.
Basic, intermediate or expert? 3 whitepapers tailored to your needs Door EmailGarage op 27 februari 2013 in Email Marketing, Trends, Tips, Blogroll We’re not sending you a regular tipmail today. Instead, we wanted to share the exclusivelaunch of our brand new whitepaper with you!
Video: best email marketing tactics for 2013 Door EmailGarage op 18 februari 2013 in Email Marketing, Personalization, Trends, Design, Tips, Social media, Copywriting, Blogroll On November 22, 2012 we presented the 5 best email tactics at the Belgian Email Marketing Forum in Brussels. As the session was filled with some of the best practices around and a selection of interesting cases, we’d like to share the presentation with you.
Ever wondered why 007 is black and Barbie is pink? Door EmailGarage op 16 november 2012 in Email Marketing, Trends, Tips What’s your favorite color? An easy question, because everyone has a favorite color, or at least a tendency to like one specific color more than others. But it reaches much further than this. When you come home tonight, open up your wardrobe and have a look at the colors of your clothing. The combination of those colors, tells you something about the person you are.
The 10 best ways to spice up your emails with animated GIFs Door EmailGarage op 28 juni 2012 in Email Marketing, Trends, Design, Tips When we talk about animated GIFs, you’ll probably dream off to the 90s when we were all experimenting with our very first websites. You’ll remember those one page websites that had no content but were filled to the brim with heavy animated GIFs. Need to freshen up your memory? Just have look at this website, we bet you’ll recognize every single animated GIF… Hammer time!
D’ya think email marketing is sexy? Door EmailGarage op 24 mei 2012 in Email Marketing, Trends, Tips “Do you think email marketing is sexy?” Most of the times when we pop this question at the beginning of a presentation we see startled faces, fall into an uncomfortable silence or even get plain laughter. We swiftly counter that by saying that it’s not a rhetorical question. That there really is an answer. That’s when the chuckling stops and eyebrows are raised. Well, the answer to this question is as simple as can be. Email marketing has an unsexy image, because frankly: we don’t make it sexy.
Want to implement a popup registration box on your website? Door EmailGarage op 15 maart 2012 in Email Marketing, Opt-in, Trends, Tips, Targeting “How on earth do I add more relevant contacts in my email database?”… it’s a question you’ve undoubtedly asked yourself at some point. Well, to tell you the truth: there is no one-size-fits-all method that guarantees a huge email database. However, there is a clever way to have people subscribe to your newsletter and keep them connected. The secret is in the combination of good content and well-chosen and implemented tactics such as sender strategies, optimized registration, timing, automation,…
How to use Pinterest for email marketing Door EmailGarage op 8 maart 2012 in Email Marketing, Trends, Tips, Social media Pinterest is one of the rising stars on the social media firmament. This savvy tool allows you to create your own pinboards, which are basically interactive moodboards built with photos and videos. Consumers can create their own pinboard with cool stuff they’re intending to buy, their fashion preferences, their favorite recipes or musical interests, … the possibilities are endless.
EmailGarage kicks off with 4 email marketing tips for 2012 Door EmailGarage op 5 januari 2012 in Email Marketing, Trends First of all, we at EmailGarage wish you all the best in your personal life and your professional career for 2012!
Want to maximize response? Team up with your copywriter. Door Tim Karpisek op 29 september 2011 in Email Marketing, Trends, Tips, Copywriting As an email marketer you will more than once have sat yourself behind your text editor, perfectly knowing what you want to write about. But somehow the words just don’t seem to come through. It’s no disgrace to have creative off-day. Sometimes it’s a better option to call in the cavalry: get a professional copywriter to provide you with well-written and structured content for your emails.
QR codes: a simple way to boost subscriptions Door Tim Karpisek op 18 augustus 2011 in Email Marketing, Opt-in, Trends, Tips, Lists | 1 comment How can people sign-up for your newsletter when they are not behind their pc? A great way is the use of QR codes.
Why customers break up with brands Door Tim Karpisek op 5 augustus 2011 in Email Marketing, Trends, Tips | 1 comment There have been lots of articles lately proclaiming the end of the email era. But that’s far from the truth. All social networks need email to survive, and email is still the largest growing digital communication channel. Did you know that 93% of internet users in the US willingly receive at least one commercial email daily – that’s immense!