By EmailGarage on 15 March 2012 in
Email Marketing, Opt-in, Trends, Tips, Targeting
“How on earth do I add more relevant contacts in my email database?”… it’s a question you’ve undoubtedly asked yourself at some point. Well, to tell you the truth: there is no one-size-fits-all method that guarantees a huge email database. However, there is a clever way to have people subscribe to your newsletter and keep them connected. The secret is in the combination of good content and well-chosen and implemented tactics such as sender strategies, optimized registration, timing, automation,…
When it comes to converting more website visitors into email list subscribers, then there is a more tailored solution. The best tactic is to work on your conversion points. One option is to refine your fixed subscription forms and learn through A/B tests which ones work best on certain pages. Another technique — which is getting more popular by the day — is the use of pop-up subscription boxes.
These popups can take up the whole page or cover just a small portion of the webpage. Needless to say, this instantly draws the attention of your visitors to your newsletter. Examples have already proven that these types of subscription forms generate higher registration rates than standard webforms.
So why hasn’t everybody implemented a popup registration box yet? Well, standard registration boxes are optimized to tease people to register for the newsletter. They are a part of the website’s interface and they won’t be perceived as intrusive. Using a popup registration box on the other hand is the in-your-face approach, considering your visitor hasn’t explicitly asked for it. You literally force them to take action before they can continue surfing. So it’s wise to make it a user friendly experience.
Want to implement a popup registration box on your website?
7 practical tips to make it work
1. Do you have a website with frequent return traffic such as a new site? Consider it well before you implement a popup registration box. Nothing is more annoying than having to close (or click away) a popup box each time.
2. Don’t implement a popup registration box on the mobile version of your website. A popup here can be hard to click away considering the smaller screen.
3. Show the popup on the page after a certain time or after a number of pages viewed. This is a less direct method and gives the visitor the chance to explore the site first.
4. Cover up a small section of the page only and make sure the box can be closed easily.
5. Running an e-shop? Avoid popups when people are filling up their shopping carts. People are more likely to sign up when you add a simple opt-in checkbox to your confirmation page.
6. Measure the number of exits at the time the popup is displayed. It will tell you exactly how the popup box impacts your visitors.
7. A/B test to find out which colors, sizes, fonts or placements work best.
Conclusion: Popup registration boxes can boost the number of subscribers. But make sure to follow the basic rules above to avoid being to intrusive.