Email marketers often shy away from behavioral targeted communication. Maybe it just seems too challenging? But although it may take some initial work to get going, you’ll find the effort rewarding. And that’s just what gives you an edge over your competitors. After all: if it were easy, everyone would be doing it, right?
Displaying your images and enabling your links automatically in Hotmail and Yahoo! Fact or myth? Good news: it can be done. But only via the ReturnPath Certification program.
I just wanted to give you an update about the release of Outlook 2010.
To measure the effectiveness of your address fold you will have to look at the unique opened ratio of your email marketing campaign. The easiest way? Just take the number of sent emails, subtract the bounces, and finally count the number of opens on the remaining number of emails.
EmailGarage is looking for a new sales & account manager. Are you up to the challenge? Come and join our team.
Epsilon research showed that shorter subject lines often correlate with higher open rates and click rates. Their experts evaluated the correlation between the length of a subject line of each campaign and the unique open and total click rates. In addition to that, the study suggests that subject line word order, word choice, and brand and audience awareness are also critical success factors.
When I got the email of my friend Bill last night I was very surprised of his new project. I must say it sounds promissing and looks amazing. This is why I decided to blog it for you. You don't want to mis this.
EmailGarage, le plus grand bureau belge en full service email marketing, voit augmenter fortement son chiffre d'affaires. A la base de ce succès : la création d'une plateforme d’e-couponing, une forte croissance du portefeuille clients et quelques exercices d'intégration réussis.
EmailGarage, het grootste Belgische full service e-mailmarketing bureau, ziet zijn omzet fors stijgen. De creatie van een volwaardig e-couponingplatform, een sterke groei van de klantenportfolio en enkele geslaagde integratie-oefeningen liggen mee aan de basis van dit succes.
Last year I presented a case @DigitalMarketingFirst on the importance of relevant communication in order to improve your reputation management and deliverability.
I wanted to share with you a short wrap-up presentation about the key findings of the MarketingSherpa Email Marketing Summit in Miami. It's a short one, but I'm still working on the longer version. We'll keep you posted.
By Tim Karpisek on 4 February 2010 in
Email Marketing, Personalization, Trends, Design, Rendering, Tips, Deliverability, Targeting, Social media, Copywriting, Facebook | 3 comments
An overview of some famous quotes and predictions on email marketing in 2010:
Statistics show that linking to a video doubles or triples your clickthrough rate compared to a regular link. Unsurprisingly, video in email promises to be one of the biggest email marketing trends in 2010.
After having 3 fascinating summit days in Miami it’s time for a general overview.
The last day of this Miami summit was all about social and permission marketing.