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Keep subject lines short and simple

By Tim Karpisek on 22 February 2010 in Email Marketing, Personalization, Tips, Copywriting | 3 comments

Epsilon research showed that shorter subject lines often correlate with higher open rates and click rates. Their experts evaluated the correlation between the length of a subject line of each campaign and the unique open and total click rates. In addition to that, the study suggests that subject line word order, word choice, and brand and audience awareness are also critical success factors.

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