Did you know that you can run some of your customer service initiatives effectively through email?

Cleanse the non-responsive recipients from your email list regularly. By doing so, you’ll always have a valuable list of top responders to target your campaigns at. Investing in the most responsive recipients also allows you to send a greater number of campaigns to a smaller list. Which means: more campaigns with less budget.

A single email can make or break a valuable customer relationship. So why are 89 % of today’s marketers still sending low-value, one-off broadcast email campaigns? It’s wiser to plan strategically and execute high-value individualized lifecycle marketing programs.

On Tuesday February 24 (yesterday in fact), I visited the TFM&A fair in London. The Technology for Marketing & Advertising event is the UK’s (and probably Europe’s) only event for integrated marketing solutions. Except for WebScene in Belgium, that is.

Waiting for a large message to download when the file size wasn't justified by the content is frustrating, especially for people with limited access time or who pay by the minute for their connections. Optimize, resize or omit graphics altogether to keep your file size small. If you can keep the total size limited to 50 Kilobytes, you'll have happy subscribers.

Did you know that the most significant decline in email performance comes two months after recipients opt in? That’s why - as with any meaningful relationship - marketers should pay enough attention to the way they start up their email relationships.

Here’s a short but extremely useful tip to guarantee the best readability for your email campaigns. Offer your readers their content in a point 10 typesetting or larger. Just because you have good eyesight and a large monitor, it doesn't necessarily mean that your recipients do too…

Long lines of text are difficult to read. Especially if you have lines of text extending all the way across the width of your newsletter.

 EmailGarage thinks that 2009 will be - more than ever - about dialogues.That’s why we decided to do a little experiment on the theme. We gave two artists we admire ‘carte blanche’ on the subject of dialogues: Dutch author Oscar Van den Boogaard and Belgian photographer Alex Salinas. They took on the challenge and created something new, fresh and intriguing about what ‘dialogues’ do, mean and provoke in our lives.As a thank you to all our blog readers, here’s the result of what both masters of dialogue came up with.

Both ExactTarget and Jupiter Research are certain that the economical crisis will change the marketing landscape.

Christmas holidays are coming. Greeting cards and presents are all around this time of the year. Not surprisingly, they are the ideal way to convey your season’s greetings to your clients.

Gent, 5 en 6 december 2008

Yes we did it! We created a brand new EmailGarage FaceBook page.

Are you testing which groups respond to which promotions in order to adjust your email campaigns appropriately? After all, you don't want to waste your least-profitable offers on fanatics who will respond to deals that are more lucrative from the brand's perspective.