Due to frequent enquiries, I am posting my presentation I gave at the 2010 Email Marketing Forum.
As an online marketer you know that the secret to online success is to let all your channels and methods work together. That certainly goes for Search Engine Marketing. Just enter ‘online marketing’ in Google: you’ll see that the most hits mention SEM and email marketing. We all know that these channels can provide tremendous ROMI on their own. But when combined, they work even better.
4 quick wins to avoid deliverability dips
Most companies use their company name as a FROM: address. In many cases that’s just fine…
As we already mentioned in one of our previous tipmails, a good balance between text and images is what makes your email work. It’s wise to keep in mind that most email clients block images by default. The challenge for email marketeers is to find the right text-to-image ratio that best suits their product. Here’s a tip on how to do it.
One of the most crucial questions in email marketing is to determine whether or not your campaign was a success. But what defines success? Is it intensive click-through, is it a high opened rate or is it exceeding the existing industry benchmarks?
For a couple of months now, we here at EmailGarage strive side by side for a better and greener world.
Every marketer knows the frustration created by inactive subscribers. It’s just the fact that we don’t know the reason why they are inactive. That makes marketers wonder whether they should do something about these subscribers or simply continue sending .
Any web designer who understands accessibility knows the benefits of ALT-tags. As images are not automatically displayed in most email clients, short descriptions of the blocked images give readers a quick overview of what to expect. And after all: ALT-tags help surfers navigate through web pages more easily, so why shouldn’t they work in emails?
You may ask yourself: “Is there any reason why I should add an opt-in link my emails when I’m already using a opt-in database?” This may seem like a rhetorical question, but in fact it’s not. If you want to seize every opportunity to continue building your customer database, there are two very good reasons why you should...
As we all know, no two customers are alike. What appeals to one person may not interest another. That’s exactly why it’s wise to tailor your message to your customer’s interests. Your email marketing campaigns will not only get better open and click-through rates – you’ll see conversions boost too.
Every marketer wants their contact database for email marketing campaigns to grow fast and with the right kind of information. A great contact database is filled with customers and prospects who have agreed to receive information from you. People who can be called upon if the time and/or the offer is right.
The subject of your email marketing message is crucial for its success. If it's not intriguing or familiar — or worse: if it looks like spam — your mail may end up being deleted immediately.
We already talked about how working on your subject line improves your opened rate. However, another short-term tactic can be to adapt the timing of your email exactly to your customer preferences.
The simple answer: