Most companies use their company name as a FROM: address. In many cases that’s just fine…
As we already mentioned in one of our previous tipmails, a good balance between text and images is what makes your email work. It’s wise to keep in mind that most email clients block images by default. The challenge for email marketeers is to find the right text-to-image ratio that best suits their product. Here’s a tip on how to do it.
One of the most crucial questions in email marketing is to determine whether or not your campaign was a success. But what defines success? Is it intensive click-through, is it a high opened rate or is it exceeding the existing industry benchmarks?
For a couple of months now, we here at EmailGarage strive side by side for a better and greener world.
Every marketer knows the frustration created by inactive subscribers. It’s just the fact that we don’t know the reason why they are inactive. That makes marketers wonder whether they should do something about these subscribers or simply continue sending .
Any web designer who understands accessibility knows the benefits of ALT-tags. As images are not automatically displayed in most email clients, short descriptions of the blocked images give readers a quick overview of what to expect. And after all: ALT-tags help surfers navigate through web pages more easily, so why shouldn’t they work in emails?
You may ask yourself: “Is there any reason why I should add an opt-in link my emails when I’m already using a opt-in database?” This may seem like a rhetorical question, but in fact it’s not. If you want to seize every opportunity to continue building your customer database, there are two very good reasons why you should...
As we all know, no two customers are alike. What appeals to one person may not interest another. That’s exactly why it’s wise to tailor your message to your customer’s interests. Your email marketing campaigns will not only get better open and click-through rates – you’ll see conversions boost too.
Every marketer wants their contact database for email marketing campaigns to grow fast and with the right kind of information. A great contact database is filled with customers and prospects who have agreed to receive information from you. People who can be called upon if the time and/or the offer is right.
The subject of your email marketing message is crucial for its success. If it's not intriguing or familiar — or worse: if it looks like spam — your mail may end up being deleted immediately.
We already talked about how working on your subject line improves your opened rate. However, another short-term tactic can be to adapt the timing of your email exactly to your customer preferences.
The simple answer:
Email marketing is not only about email. Marketers tend to focus mainly on the design and structure of emails but often neglect the landing pages. A missed opportunity: they are the key to a successful email marketing campaign.
Most email marketers know the general structure of email marketing templates. A banner, a title, the copy and footer – it’s as simple as that. But there are a few twists. One of them is making sure that the structure and copy of the email have a uniform look in different email clients.
The landscape of traditional email marketing is changing more and more every day. One of the most significant evolutions is the rising popularity of smartphones and other mobile devices. People tend to read emails nowadays on their iPhone, Blackberry or Ipad.