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E-couponing: a trend on the rise

By Tim Karpisek on 26 July 2010 in Email Marketing, Personalization, Trends, Design, Tips, Technology, Targeting, Social media, Landing pages | 2 comments

An e-coupon is just a fancy word for an electronic coupon. It’s easy: you print them at home and redeem them in stores when you go out shopping. And by the way things look, it’s very likely that the popularity of e-coupons will grow considerably in the future.Which types of e-coupons are available?

Will the new Hotmail change the Deliverability landscape?

By Tim Karpisek on 25 June 2010 in Email Marketing, Opt-in, Trends, Deliverability, Technology

The times in the fight against spam are changing. User feedback and perception is becoming more and more important. This will dramatically change the way we marketeers will have to think about our communication. Laws, bounce management, unsubscribes ... and relevancy  will determine the fact that our emails will be delivered or not.

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