Most email marketers know the general structure of email marketing templates. A banner, a title, the copy and footer – it’s as simple as that. But there are a few twists. One of them is making sure that the structure and copy of the email have a uniform look in different email clients.
The landscape of traditional email marketing is changing more and more every day. One of the most significant evolutions is the rising popularity of smartphones and other mobile devices. People tend to read emails nowadays on their iPhone, Blackberry or Ipad.
An e-coupon is just a fancy word for an electronic coupon. It’s easy: you print them at home and redeem them in stores when you go out shopping. And by the way things look, it’s very likely that the popularity of e-coupons will grow considerably in the future.Which types of e-coupons are available?
Email messages that include a social media sharing option like Twitter, Facebook and Linked In, generate a higher click-through rate (CTR) than those without sharing options. According to a study by GetResponse, messages with three or more sharing options generate an even higher CTR.
While most email marketers do include a preheader in their email designs, many businesses aren’t taking full advantage of that small yet important part of their email campaigns.
A good subject line is like a good tweet: it earns a click to read further.
The times in the fight against spam are changing. User feedback and perception is becoming more and more important. This will dramatically change the way we marketeers will have to think about our communication. Laws, bounce management, unsubscribes ... and relevancy will determine the fact that our emails will be delivered or not.
Email marketers often shy away from behavioral targeted communication. Maybe it just seems too challenging? But although it may take some initial work to get going, you’ll find the effort rewarding. And that’s just what gives you an edge over your competitors. After all: if it were easy, everyone would be doing it, right?
Displaying your images and enabling your links automatically in Hotmail and Yahoo! Fact or myth? Good news: it can be done. But only via the ReturnPath Certification program.
I just wanted to give you an update about the release of Outlook 2010.
To measure the effectiveness of your address fold you will have to look at the unique opened ratio of your email marketing campaign. The easiest way? Just take the number of sent emails, subtract the bounces, and finally count the number of opens on the remaining number of emails.
EmailGarage is looking for a new sales & account manager. Are you up to the challenge? Come and join our team.
Epsilon research showed that shorter subject lines often correlate with higher open rates and click rates. Their experts evaluated the correlation between the length of a subject line of each campaign and the unique open and total click rates. In addition to that, the study suggests that subject line word order, word choice, and brand and audience awareness are also critical success factors.
When I got the email of my friend Bill last night I was very surprised of his new project. I must say it sounds promissing and looks amazing. This is why I decided to blog it for you. You don't want to mis this.
EmailGarage, le plus grand bureau belge en full service email marketing, voit augmenter fortement son chiffre d'affaires. A la base de ce succès : la création d'une plateforme d’e-couponing, une forte croissance du portefeuille clients et quelques exercices d'intégration réussis.